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authenticity is the new bullshit

Authenticity is The New Bullshit

Authenticity is something many talk about but few deliver. Why? Maybe they're not concentrating on the real job - to suck less. That's the subtext of Hugh MacLeod's latest book. It will suck about 90 minutes out of your life that you won't get back. It might change your life in the process. The choice is yours.