Taking a lead in lead management
Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind.
Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind.
IT leaders like Jeroen Tas of Philips are being challenged to create a strategic vision for how their organizations can exploit the vast amounts of customer data becoming available to them through big data initiatives – while instilling and growing customer trust.
Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.
Business decision making is becoming more and more ad-hoc. It's a daily necessity. Even the best managers often prefer to trust gut instincts more than hard facts.
Grab a coffee. There's a lot to digest. Vishal Sikka, executive board member SAP's infectious enthusiasm for SAP HANA - his little girl - is palpable.
SuiteWorld 2013, NetSuite's annual customer conference gets underway next week. Several of the diginomica team will be attending including yours truly. This is a show I like not least because with some 80 partners, there's a good chance of getting round to see what's on offer.
My good buddy Vinnie Mirchandani says I spend far too much time worrying about yesterday's technology. He may be right but then I worry a lot about the people and things that pay the bills, move things around, get things made and so on. However, there is a largely unseen world to which we should pay attention.
Consumers expect an immersive digital experience, both in terms of creation of content, as well as in terms of the consumption of content, says Adobe. So no more software for them!
Enterprise confessional: I was wrong about mobile apps stores. I wasn’t the only one.
Bring Your Own Device sounds alluring but as Gartner predicts mandatory BYOD policies emerging in half of businesses by 2017, it is time to think through this disruptive change. We offer eight questions you will need to consider.