As a cloud services provider, Nutanix felt it needed to find a way to help its customers confront some of these issues and came up with a new job role – the cloud economist – someone to work with customers and get them beyond just thinking about the tech. I tracked one down to find out more
Small scale VIP events are back - but have we learned anything? I took vendors to task for screwing up analyst days. The ways to achieve a great analyst event are getting clearer - but what do we do about hybrid? Here's what we've learned.
As a new business, Virgin Voyages has made it a priority to invest in experience from the start. Key to this has been the use of experience data from Qualtrics.
This deal is a bit different from the usual vendor/implementer alliance story. There’s a decent mid-market angle here that many implementers can’t/won’t enable. There’s a good culture fit and a mechanism for a global deployment capability.
Get ready to prmp yourselves!
That's the way the third-party cookie crumbles - Massimiliano Ciccone of Confluent addresses the challenges and possibilities of tracking and benefiting from the right data as the digital advertising industry undergoes a radical change in data privacy.
SAP bought Qualtrics back in 2018, but has been looking for a buyer in recent months, against a challenging macroeconomic backdrop.
The Morgan Stanley Technology, Media & Telecom Conference opened up opportunities to present enterprise tech vendor visions around the likes of ChatGPT.
Zendesk releases proactive messaging as part of an immersive CX as customer enquiries continue to rise. How do companies find the right cadence for a personalized approach that treats customers as people without being clingy?
Virtual worlds offer unique training and investment opportunities, according to a techUK event. But not a cure for every healthcare ill.
