What does it take to drive value from ERP in a large city? In this piece we briefly outline the steps the City of Cape Town took to drive value as measured by cash flow out of its journey with SAP.
Jon's cheeky end-of-weekly on which enterprise software articles hit (or didn’t) on diginomica and beyond - for the week ending July 26, 2013.
An interesting new study popped into my inbox today which argues that one of the problems with marketing in 2013 is that there are too many agencies involved, all operating without effective co-ordination from the marketers who're paying them.
US agribusiness Wilbur-Ellis is using Okta's single sign-on technology not only to harmonize login to its mix of cloud and on-premise apps, but also to help enable its own proprietary mobile apps.
The IT services industry is sticking its collective head in the sand over the impact that the shift to the cloud will have on its future revenues and staffing levels.
How does automated digital marketing fail. Here are some of the many ways. More ot the point, what can you do about it because after all, an annoyed customer is very unlikely to engage?
Social media marketing seems to have failed, losing importance as a method of reaching new customers. But is it as simple as that? What about the internal organisation of ideas and thought?
With PRISM, the US government is effectively providing ammunition to those whose own self-interest and political ambition are unlikely to be most supportive of the US - or indeed the global - cloud services provider market.
Those who have inside dirt on B2B marketing and lead generation cite one factoid to me: the surprisingly strong performance of email marketing versus the lackluster performance of social media - why is that? Here's some fresh data.
NetSuite continues to go from strength to strength as it records its first $100 million revenue quarter. As a result, it is upping guidance for the full year and remains bullish about its channel performance.
