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Extending service management across the enterprise This article is sponsored by:

IT service management tools are not the sole preserve of IT, argues Red Hat CIO Lee Congdon. And since adopting ServiceNow, the open source software vendor has sown the cloud-based ITSM tool into the processes of HR, payroll, engineering, and more.

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Socially devoted to you - brand rankings meet analytics This article is sponsored by:

“There was a wave of social marketing, then a lot about social listening. There’s consolidation going on there. The next wave of big companies will come in the social analytics space." Socialbakers CEO sets out his stall on the latest marketing cloud wars front.

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