Amidst the seemingly incessant drive toward hyper-personalization in marketing, we spoke to Jasper Pye, VP of Product at AI Marketing firm Phrasee, about what they call ‘Creative Impersonalization’, and how hyper-specific user experiences driven by flawed third-party data might alienate rather than engage.
BT's plans to slash headcount using AI is word salad of the highest extreme, full of empty calories.
The fast-growing fintech is using the cloud-based technology to provide real-time data processing capabilities for the businesses it serves.
Jason Oliver, University of Sussex CDTO, is putting in new infrastructure foundations to make higher education sustainable, adaptable and digital
At its roadshow in Birmingham, England, this week, Darren Roos, CEO of IFS, shared his views on investing in a downturn, making a detailed business case, and the opportunity in the EAM market.
To mark Mental Health Awareness Week, UK social enterprise Noise Solution shares its approach to using a mixture of music-based mentoring and tech to boost the wellbeing of at-risk young people.
Walmart saw some encouraging e-commerce growth, but Target still finds itself with a lot of issues.
Microsoft Power Apps provide the engine behind the aerospace and defense giant’s move towards citizen development.
McDermott sits down with diginomica to discuss how the ServiceNow platform allows organizations to move beyond their organizational silos and operate as ‘one company’
Didn't get enough about SAP's AI plans from the keynotes? Want more specifics on the strategy and timeframe? You've come to the right place, as I dig deeper into SAP's generative AI news for SuccessFactors with SAP's Meg Bear.
