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Hugh MacLeod - digital disrupter This article is sponsored by:

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.

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Where next for digital marketing? This article is sponsored by:

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.

Marketing and strategy

The BBC and digital? Don't Mention It! This article is sponsored by:

The price of digital failure? If you're the BBC, it's around £100 million so far, a renewed bout of 'mea culpa' performed for the mainstream media and putting a five year digital transformation programme out of everyone's misery.

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All change at SAP This article is sponsored by:

SAP has announced sweeping changed in the company's management. Many of these should be welcomed as they provide the bench that will define the company's future. Net-net it is all looking good.

SAPPHIRE NOW, Wednesday, May 19, 2010, Frankfurt, Germany

Pandora chases the digital Mad Men This article is sponsored by:

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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