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Hugh MacLeod - digital disrupter This article is sponsored by:

I first met Hugh MacLeod sometime in 2005. At the time, he was one of an emerging crowd of blogerati rock stars that congregated around events like LeWeb, a cauldron of often edgy but always energizing ideas about the evolution of the social web. MacLeod's schtick was about creating cartoons on business cards.

hugh office

Where next for digital marketing? This article is sponsored by:

Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.

Marketing and strategy

The BBC and digital? Don't Mention It! This article is sponsored by:

The price of digital failure? If you're the BBC, it's around £100 million so far, a renewed bout of 'mea culpa' performed for the mainstream media and putting a five year digital transformation programme out of everyone's misery.


All change at SAP This article is sponsored by:

SAP has announced sweeping changed in the company's management. Many of these should be welcomed as they provide the bench that will define the company's future. Net-net it is all looking good.

SAPPHIRE NOW, Wednesday, May 19, 2010, Frankfurt, Germany

Pandora chases the digital Mad Men This article is sponsored by:

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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