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Is Salesforce.com exactly on target? This article is sponsored by:

Yesterday Salesforce.com announced plans to buy up email marketing firm ExactTarget for a cool $2.5 billion. Wall St got a bit twitchy, but industry analysts take a longer term view of what could be a bulls-eye move from Benioff.

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How to kill maverick spending This article is sponsored by:

Killing off maverick spending is one of the much vaunted claims for spend management. When put in those terms the allure sounds obvious. But what do you do when you have no systems to manage spending? Check out how Storebrand did it, achieving 20 percent savings along the way.

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It's getting cloudy Down Under This article is sponsored by:

The Australian Government is the latest national legislature to produce its own cloud computing strategy closely linked to digital economy ambitions. But how far will forthcoming elections in the country either validate or disrupt current thinking.

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Drinking Starbucks digital brew This article is sponsored by:

Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.

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