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Marketers, engage your stakeholders - Techademy's CMO on their move to Zoho Marketing Plus This article is sponsored by:

With the launch of Zoho Marketing Plus, Zoho makes the case for a unified marketing platform. Techademy's CMO shared their push towards better marketing engagement - and what's next.

Sundeep MV, CMO of IIHT
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Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

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UK digital markets watchdog gets statutory go ahead - confirms powers for big tech fines This article is sponsored by:

The Digital Markets Unit will be given powers to provide tech giants with a ‘strategic market status’ and ensure that they follow a tailored code of conduct.

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FinancialForceX - Services-as-a-Business and the role of customer success This article is sponsored by:

At FFX 2022, Scott Brown, CEO of FinancialForce, introduces the notion of Services-as-a-Business while Neeracha Taychakhoonavudh describes how customer success works at Salesforce.

Scott Brown FinancialForce speaking about customer success at FFX 2022
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29 tips on what to do on the first day as a new CIO This article is sponsored by:

29 CIOs share their insights on how to make the right impressions on day one as a new business technology leader

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Enterprise hits and misses - real world AI uses cases get a review, retailers get a customer loyalty test, and NFTs sneak into our metaverse This article is sponsored by:

This week - real world AI use cases get a closer look, while retailers grapple with consumer (dis)loyalty. Blockchain for identity verification and gets a surprising nod, and Atlassian reviews its outage (and gets reviewed). AI also whiffs.

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