There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
Examples of senior leaders proclaiming that a return to the office is essential, without any nuance or reflection on how things have changed, will spell disaster down the line.
As Unit4 moves ahead under new ownership, CEO Mike Ettling tells us how it plans to achieve a $10 billion valuation as customers move onto its ERPx platform
Enterprise hits and misses - Starbucks makes a comeback, Amazon's Workday project news gets scrutinized, and supply chains get a Chalupa wake-up call
This week - Starbucks makes a big Vaccine Economy comeback, but the reasons deserve debate. Amazon's Workday project news sparks speculation - and lessons learned. Supply chain issues get their Chalupa moment. Your whiffs include cursing parrots.
Amazon's been hit by the largest GPDR fine to date, but EU data protection authorities get the loudest 'wake-up' call
Amazon's got the cash fine, but it's the EU data protection authorities who need to count the cost.
Self help - help yourself. A deep dive into self-service education and training.
"Everything I do is based on metrics" - how Call Center Sales Pro uses Zoho Analytics to drive sales and boost productivity
When a Sales Director says, "No data, no decisions," you know there's an analytics story worth telling. After the Zoho Analytics 5.0 launch, Call Center Sales Pro's Marc Fishman told me how analytics changed their organization - and how Zoho factors in.
"It seems more intentional" - Zendesk CEO Mikkel Svane sees buying patterns become less "hectic" in the Vaccine Economy
Zendesk's enterprise journey continues as the 'hectic' response to the COVID crisis gives way to more prescriptive behavior.
Zero Trust security is often hyped as the solution to enterprise data breaches. But if your corporate goal is the democratization of analytics, Zero Trust security is a flawed approach. Here's my rebuttal to Zero Trust advocates.
In the wake of this week's revelation that 18 months ago Amazon discontinued a three-year deployment of Workday HCM to replace PeopleSoft, what are the takeaways for customers embarking on a similar journey?