TSB banks on Adobe to meet customers hyper-personalization demands This article is sponsored by:
The bank’s marketing strategy means customers receive tailored service offers that match their personal requirements and circumstances.
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The right wing pile on around Pride didn't help Target, but it's far from the omni-channel retailer's only issue This article is sponsored by:
Bigoted boycotts aside, Target's sales fell for the first time in six years.
B2B video strategy needs a rethink - so much potential, so much stale output This article is sponsored by:
B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his portable video kit - and what makes B2B video content great (or not).
Enterprises have little idea what they are buying with AI – but that's not going to stop them! This article is sponsored by:
2023 - we’re terrified of AI, but simply must have it! (Even though we lack any skills, says research.)
Certinia summer release brings 'pragmatic' AI and team playbooks to finance and projects This article is sponsored by:
Services business systems vendor Certinia brings out its summer release, emphasizing a pragmatic approach to AI and playbooks to support teamwork in the finance function as processes become more automated.
The good news - we’ve reached 'peak human'. The bad news - now AI will destroy our ability to work and learn This article is sponsored by:
A group of academics praise AI’s transformative potential, but warn it may come at a terrible cost for human society and education.
AI and online retail - learnings from Etsy CEO Josh Silverman This article is sponsored by:
Etsy has emerged from the pandemic stronger than it went in - and the rise of generative AI offers more opportunity for growth.
The insurance implications of AI are heating up - reviewing the NAIC's Model Bulletin for the use of algorithms and AI This article is sponsored by:
The NAIC's highly anticipated Model Bulletin for the use of algorithms, predicative models and AI came out in July, but what are the implications? Though the bulletin is still in draft form, those with a stake in the insurance industry should be prepared.
In a data-driven world, stream processing offers firms a path to real competitive advantage
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The race is on to process high volumes of data at a rapid pace to future-proof and stay ahead of competitors. Holger Temme of Confluent makes the case for stream processing, with some industry examples.
Customer engagement automation powers personalized messaging for ClassPass users This article is sponsored by:
Braze Audience Sync and Connected Content at heart of new approach to marketing and online advertising for wellness brand, ClassPass
