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Dreamforce 2023 - “We call them hallucinations; I call them lies!” Benioff’s call to arms around the generative AI trust gap
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The Dreamforce keynote was a heady mix of AI evangelism and cautionary pragmatism as Benioff set out to frame how the generative revolution needs to happen.
Dreamforce 2023 - "I'm just a regular guy who decided to teach his family Salesforce." How Kaelen Moss changed his career with Trailhead
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The inspiring story of Kaelan Moss and the surprising key to his first Salesforce job.
Taking a careful approach to AI in marketing This article is sponsored by:
How well do marketers and executives understand AI? Use with caution.
Dreamforce 2023 - how Quintessentially is boosting membership engagement with the help of Salesforce
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By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.
Kroger puts Ocado e-commerce expansion on hold in search of "a clear path" from its investment so far This article is sponsored by:
Ocado hasn't had its problems to look for of late. Kroger just delivered it another one.
Dreamforce 2023 – Lamborghini streamlines multiple apps and disparate data as Salesforce tech stacks up
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Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
Dreamforce 2023 - Salesforce harnesses metadata for its new Einstein 1 platform based on Data Cloud
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A big step for Salesforce as a new Einstein 1 platform based on Data Cloud uses the CRM metadata framework to orchestrate data for use with its workflow, analysis, AI and UX tools.
Dreamforce 2023 - piloting Einstein Copilot in the user experience of every Salesforce application...and you only have to ask
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A significant push to democratize generative AI use.
Dreamforce 2023 - why getting data out of silos and democratizing integration are essential enablers for AI
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As Dreamforce opens, expect to hear more about Data Cloud and MuleSoft integration tools, since both are crucial enablers for effective use of AI.
Dreamforce 2023 - creating a golden triangle between Salesforce, enterprises and consultancies with Salesforce 360
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Customer 360 and enterprises have come a long, long way together - and there's more road to travel.
