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The ‘middle market’ and Zoho/ZohoOne This article is sponsored by:

I covered ERP vendor, Zoho, their platform and the ZohoOne suite in detail late last year (links below). The company continues to grow (significantly) and their customers seem to be loving them, too. One part of the narrative in recent years involves their move into the mid-market. Here are some thoughts on that.

BS1
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The race to shape customer engagement in the metaverse This article is sponsored by: Zendesk logo transparent 250x150px

As companies navigate how to interact with customers in a new realm, analysts predict that one industry above all others will be a prominent force in the metaverse - customer support. Matthias Goehler of Zendesk looks at the details.

man holds a screen with an operator's emblem and icons for after-sales services. Customer satisfaction communication channel © U-STUDIOGRAPHY DD59 - Shutterstock
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Starbucks sets out to "totally re-invent" itself, with digital and NFTs at the heart of the plan This article is sponsored by:

Starbucks has been a leader in digital transformation for over a decade, but it's time for more change, says interim CEO Howard Schultz.

coffee
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Heineken’s event-driven architecture key to becoming a connected brewer This article is sponsored by:

Twin combination of move to SAP HANA and use of Solace EDA seen as crucial for achieving Heineken’s EverGreen digital transformation ambitions

Image of green Heineken bottles on a production line in a factory
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Guru expands its quest to surface knowledge across the enterprise Collaborative Canvas This article is sponsored by:

Digital knowledge management platform Guru adds an internal announcements function to expand its reach across the enterprise Collaborative Canvas

Rick Nucci CEO Guru - Zoom screenshot
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PayPal shares climb on news of $2 billion Elliot investment This article is sponsored by:

PayPal is undergoing an extensive cost cutting programme, changing key senior leaders in the executive team and putting a focus on customer engagement.

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Supply chains must change - does the circular economy provide a better model? IFS weighs in This article is sponsored by:

Companies have been in reactive supply chain mode for several years now - it's time for that to change. But fresh data from IFS shows that new sourcing tactics create new problems. Does the circular economy provide a better model? Time to go behind the numbers.

Circular economy - hand holding grass sustainability loop with choice of globes © BsWei - shutterstock
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SMB churn rises at Freshworks, but larger enterprise customers show resilience to wider macro-economic pressures This article is sponsored by:

Revenues are up, as are losses. But deal sizes are getting bigger and the value prop remains robust, says CEO Mathrubootham.

Girish Mathrubootham
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