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Enterprise hits and misses - vanity metrics get exposed, DeFi deflates, and the connected consumer puts brands on notice This article is sponsored by:

This week - brands grapple with the connected consumer and their brand (dis)loyalty. Vanity metrics get called out - we need better project KPIs. DeFi has a rough week, and the diginomica team fans out as on-the-ground events kick in.

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Connected Fitness - WeightWatchers set to shed digital calories as omni-channel realities emerge in the Vaccine Economy This article is sponsored by:

WeightWatchers has been big on digital for a long time, but COVID has brought about a desire for more human connection. Time for some omni-channel adjustment...

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