How Calm is using machine learning to keep us all mellow
Meditation, wellness and sleep app Calm is using Amplitude to increase engagement and customer retention.
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Welcome to the Revenue Marketing era - altered priorities ahead!
The third era of marketing is here. Are you ready?
Furniture designer Herman Miller re-designs customer-centric commerce around Salesforce
Herman Miller has re-designed its end-to-end e-commerce experience around a variety of Salesforce's cloud offerings.
How Mars put customer insights first and flipped its supply chain script
When a company figures out how to significantly improve demand forecasting, they have my attention. At the Kinaxis Big Ideas in Supply Chain show, Mars shared how they are modernizing supply chain planning, driven by the end consumer.
Zuora CFO Todd McElhatton on helping brands succeed with subscription
We caught up with Zuora CFO Todd McElhatton one year after he took over the reins to get his take on the current state of subscription models in the enterprise
Are you ready to break your marketing and do something better?
Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights.
Clorox cleans up supply chain data and adopts concurrent planning with Kinaxis
Clorox has updated its legacy supply chain planning tools to Kinaxis in a bid to move away from monthly meetings, towards real-time data.
Samsonite packs for peak practice with Commerce Cloud as 'revenge travel' looms in the Vaccine Economy
Samsonite was hit by the downturn in the COVID-afflicted travel industry, but its use of Salesforce's Commerce Cloud has enabled it to respond to changing circumstances with agility.
Sapphire Now 21 - SAP SuccessFactors chief Jill Popelka on flexible working and the digital experience
As Sapphire Now opens, SAP SuccessFactors sees HXM taking a core role in the digital reframing of work and the employee experience for the emerging Vaccine Economy
The opinionated Sapphire Now 2021 preview - my top questions SAP needs to answer
This year, SAP Sapphire Now is spread over several weeks. How to track it? Look no further than my top five burning questions. Here's the standouts from my pre-Sapphire Now research, along with exclusive quotage from SAP CEO Christian Klein and ASUG CEO Geoff Scott.
