Why Prolific’s human-centric platform may have real implications for AI This article is sponsored by:
Prolific puts researchers in touch with human respondents. A model that will be replaced by AI? Quite the opposite, says CEO Phelim Bradley.

Prolific puts researchers in touch with human respondents. A model that will be replaced by AI? Quite the opposite, says CEO Phelim Bradley.
The performance of Evergreen//One, Pure Storage’s as-a-service offering, is outperforming expectations - as seen in the vendor’s Q3 2024 earnings. This is having an impact on short-term revenue, but is promising for long-term growth.
It's been quite the year for Salesforce, but as it heads into its silver jubilee, the transformation effort is clearly paying off...
How one company ramped up its ABM strategic direction...
A one-year-old finds itself at university - ChatGPT. But should education embrace it? That was the question for a Westminster policy conference.
Decisions, decisions - Raju Vegesna of Zoho makes the case for businesses making an informed decision about AI - and why the shiniest LLM in the box isn't necessarily the right choice.
Outgoing UKISUG Chair Paul Cooper says that SAP needs to balance the demands of customers with the demands of investors, where clarity over what’s coming is essential.
The economic crisis might not be over, but online shoppers were still out in force in search of a bargain during Cyber Week.
Behind the OpenAI news cycle is a more fundamental question: just how intelligent are LLMs? And what can we learn about human intelligence from LLMs? It's a debate worth exploring.
Using Field Service Management (FSM) tools to keep machine performance at optimal levels can bring substantial ESG benefits. Sara Cerruti of ServiceMax provides research and examples.