Sometimes the AI ethics conversation appears to be a morass of well-meaning platitudes, without forward direction. A notable article via the Carnegie Council for Ethics in International Affairs brings these issues to a head.
diginomica welcomes Heap to our partner family, a company bringing a data-driven approach to help enterprises track customer behavior and improve their digital experience.
Hospitality brands such as Four Seasons and Soho House are using messaging and mobile apps to improve the guest experience.
Samsara aims to make it easier for organizations with large-scale physical operations to get their hands on IoT data, in order to improve experience and gain efficiencies.
This week - brands grapple with the connected consumer and their brand (dis)loyalty. Vanity metrics get called out - we need better project KPIs. DeFi has a rough week, and the diginomica team fans out as on-the-ground events kick in.
Vincent Toesca of Coupa drills down into data to explore seven ways that companies can measure and maximize business spend efforts.
The production of great digital services relies on solid technological foundations, but also a strong cultural approach.
Britivic’s ‘Beyond The Bottle’ R&D unit pulled in everything from Amazon edge computing to Business Intelligence to produce the Aqua Libra Co Flavor Tap in just four weeks
A personal take on tech marketing, its issues and some thoughts on how to improve matters. Get a cup of coffee - it's tough love time.
WeightWatchers has been big on digital for a long time, but COVID has brought about a desire for more human connection. Time for some omni-channel adjustment...
