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Beware the Carbon Cowboys! Salesforce Chief Impact Officer Suzanne DiBianca on helping customers with carbon credit strategies This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Salesforce is committed to helping customers get carbon credit programs up and running as part of their sustainability drives.

Suzanne
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Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.

genie
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HR Tech 2022 in review - the state of HR and HR technology This article is sponsored by:

Brian recently attended the annual HR Technology Conference in Las Vegas - and came away with a payload of observations about HR technology, buyers and vendors. Hint: there were some surprises. Here is part one of his in-depth analysis.

HR Tech 2022 sign - Las Vegas
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Clara Shih, Salesforce Service Cloud CEO, on bringing personalization to customer service This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

An exclusive interview with Clara Shih, CEO of Service Cloud, discusses the need for personalization in customer service as well as increasing adoption of AI, AR and video.

Clara Shih, CEO, Salesforce Service Cloud - screengrab from Meet call
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The State of Salesforce - trust, sustainability and cross-cloud thinking top the corporate agenda This article is sponsored by: Dreamforce-20-Years-Logo © Salesforce

If it’s Dreamforce week, then it’s time for the annual State of Salesforce study from IBM. Here’s the skinny on what matters out there in Salesforce land…

trusting
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