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Shifting the power balance - the BBC wants to give individuals control of their data online This article is sponsored by:

It’s early days, but the BBC is experimenting with how it can build ‘data pods’ that give individuals control over who they share data with.

An image of the BBC My PDS prototype
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Marketing must go beyond lead capture - time for a rethink! This article is sponsored by:

Marketers are pre-occupied with lead generation - but does the ubiquitous pop-up even work? What type of content earn attention, and how do we deliver on that for sales teams? Time for fresh answers.

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Conversational commerce and the apps of tomorrow This article is sponsored by: Zendesk logo transparent 250x150px

An agile approach to CX means seeking to understand and assess how your customers want to communicate with you. Zendesk's Andrew Lawson shares lessons from the rise of conversational commerce.

App icons in shopping cart standing on laptop keyboard © Maxx-Studio - shutterstock / Fotolia.com
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How Quality Material Handling thrived as an essential business in the pandemic - an Acumatica story This article is sponsored by:

Some interviews leave a lasting impression. Such was the case with my Acumatica Summit interview with the Pinto family, who run Quality Material Handling. It's a story of adversity, leadership, and getting your ERP software squared up with your growth ambitions.

Acumatica - Quality Material Handling customer
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Workday's Aneel Bhusri on why companies need a soul, and closing the acceleration gap This article is sponsored by:

At Workday's annual customer event, held virtually again this year, co-CEO Aneel Bhusri emphasized the importance of companies having a soul, and the centrality of data

Aneel Bhusri, Workday - screengrab from Conversations session
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McKesson UK improves the health of its data with MuleSoft This article is sponsored by:

Healthcare specialist McKesson UK has ambitions to better understand its data - both internally and externally. It is using MuleSoft to bring together disparate systems and data sources.

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US, EU tech policy is divided by more than the Atlantic. Can the new Trade and Technology Council realistically bridge the gap? This article is sponsored by:

Can a new tech talking shop bridge the divide between the EU and US attitudes towards digital regulation? The views of US Secretary Raimondo and European Commissioner Breton are upbeat, but are they realistic?

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Why post-pandemic IT is stronger, more critical and innovative This article is sponsored by:

The main points from the Spiceworks state of IT survey - along with data from other surveys - bolster a narrative of an IT that is emerging from the pandemic stronger, but very different.

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