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Pandora chases the digital Mad Men This article is sponsored by:

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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Email - the stepchild digital forgot This article is sponsored by:

Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.

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I left my data in San Francisco This article is sponsored by:

Central government in the US and the UK is wielding its open data stick, but how does this translate to local and regional level? San Francisco is setting an interesting pace for others to follow.

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Enterprise content marketing fails This article is sponsored by:

When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.

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Workday fires on all cylinders in Q1 This article is sponsored by:

Workday has released its Q1 fiscal 2014 results (see pro forma above.) Those results exceeded consensus expectations and the company is now raising its full years guidance. I like what I see in these results.

Aneel Bhusri, Workday

SaaS adoption locks onto hockey stick This article is sponsored by:

Incumbent enterprise application vendors look out: research conversations with IT buyers suggests the pace of SaaS adoption is set to accelerate dramatically over the next few years, rising beyond 50 percent of total spending.

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Intuit Q3 earnings show resilience This article is sponsored by:

As a dominant player, Intuit is a great barometer of the US SME market. Its earnings release for Q3 fiscal 2013 suggest that its slow switch to subscription services is holding up. That is despite the fact it pre warned the market in April that it was shaving a full 225 basis points from its revenue estimates, largely due to a significant softening in its Turbo Tax business.

Close up view of the income tax return
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