Weissbeerger helps the beer flow This article is sponsored by:
Anything that helps beer flow more quickly gets our vote. Enter Israeli based Weissbeerger. They're in the alochol analytics space, which, I must admit, is a new category to me.
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Where next for digital marketing? This article is sponsored by:
Imagine a day when the standalone digital agencies of today are a thing of the past and everyone in the next generation of marketing is a digital native. That day isn't that far off according to European marketing high-fliers.
The BBC and digital? Don't Mention It! This article is sponsored by:
The price of digital failure? If you're the BBC, it's around £100 million so far, a renewed bout of 'mea culpa' performed for the mainstream media and putting a five year digital transformation programme out of everyone's misery.
Enterprise hits and misses This article is sponsored by:
A cheeky end-of-week review of what articles hit (or didn’t) on diginomica and beyond.
All change at SAP This article is sponsored by:
SAP has announced sweeping changed in the company's management. Many of these should be welcomed as they provide the bench that will define the company's future. Net-net it is all looking good.
Pandora chases the digital Mad Men This article is sponsored by:
Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?
Email - the stepchild digital forgot This article is sponsored by:
Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.
I left my data in San Francisco This article is sponsored by:
Central government in the US and the UK is wielding its open data stick, but how does this translate to local and regional level? San Francisco is setting an interesting pace for others to follow.
Intuit's lack of cloud smarts is painful This article is sponsored by:
Does Intuit understand cloud? It would appear not. to make matters worse, its attempts at market intelligence gathering just nosedived with this effort. Too big to fail? We'll see.
Enterprise content marketing fails This article is sponsored by:
When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.
