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Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most? This article is sponsored by:

Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.


Enterprise hits and misses - blockchains are mutable, sentient AI is debatable, and retailers face loyalty and price tensions This article is sponsored by:

This week - will retailers salvage a volatile 2022 with a holiday surge? Plus: blockchain security gets called out, as does TikTok on data privacy. Big tech is still quiet on data privacy, and supply chain leaders face the analytical whip. As always, your weekly whiffs.

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