Gap goes back to basics for Back to Blue This article is sponsored by:
Gap has made significant high-profile investments in its digital strategies, but this fall the siren lure of the TV advertisement is calling it back.
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Does Delta care about fraud, scams or customer service? This article is sponsored by:
Delta Airlines has a chequered history of customer service. Their best customers often praise them but they still get many complaints. So when an inquiry is sent that includes the words 'scam' and 'fraud' should they reply promptly? They don't and as a result they fail in offering full customer service.
Gartner: Amazon's still the one to beat in IaaS This article is sponsored by:
Gartner's latest Magic Quadrant on IaaS gives Amazon Web Services a clear lead over all the competition. But buyers should note some caveats.
B2B content marketing - from mediocrity to excellence This article is sponsored by:
At every trade show I attend, I run into companies that have b2b marketing resources - but not results. Why?
SAP licensing - more clarity or clear as mud? This article is sponsored by:
SAP appeared to offer good news for customers wishing to reduce maintenance costs through a pro-rating of unused licenses. But all is not quite what it seems. The circumstances are not defined in the public domain and conflicting comments from SAP downplay the net effect.
Mr Ballmer's long goodbye This article is sponsored by:
Steve Ballmer is out - well, almost. But will a new person at the top of the company within 12 months be enough to get Microsoft back on track?
Is Pandora tuned in to Apple's radio threat? This article is sponsored by:
Apple is coming after Pandora's homeland in internet radio next month. But the market pioneer reckons it's got the track record to fend off the incursion.
UNIT4's subscription transformation continues as H1 delivers This article is sponsored by:
UNIT4 is reporting its first half 2013 results. The company is making solid progress as it transforms from an on-premise to subscription service vendor. We also get more color on FinancialForce.com's performance and its prospects for the future.
SAP gets more flexible over licensing This article is sponsored by:
SAP users have been crying out for greater flexibility over terms and conditions for a long time. The supplier appears to be heeding their calls.
Do you want to be like Amazon? This article is sponsored by:
Leading cloud services providers such as Amazon and Salesforce.com have made their ability to execute operational efficiencies well in excess of most end user organisations a major selling point. Can you do the same?
