Web 3.0 and the creator economy - a seismic shift, or a hype festival for enterprises to ignore? This article is sponsored by:
I've had a chip on my shoulder about Web 3.0 for a while. Now the creator economy hype has reached a fever pitch - and it's time to air it out. Also: when it comes to NFTs and creative talent, should the enterprise care?
What if people talked the way tech marketeers write? A tongue-in-cheek vision of what might be... This article is sponsored by:
When marketing meets the real world...
PetShop.co.uk founder talks up the importance of tech to start-ups as NetSuite study reveals entrepreneurial ambition is on the up This article is sponsored by:
PetShop.co.uk founder Adam Taylor outlines the crucial role cloud tech has played in his firm’s success.
The growth of customer success - an interview with Nick Mehta, CEO of Gainsight This article is sponsored by:
I recently caught up with Nick Mehta, CEO of Gainsight, to discuss the evolution of customer success in an XaaS world and where it's headed next.
Uswitch reforms its approach to data with Google Cloud This article is sponsored by:
Price comparison website Uswitch is working with Google Cloud to shift away from a resource-intensive approach to working with data, to one where it can build a more meaningful relationship with customers.
The next fundamental shift in business tech arrives at MACH One This article is sponsored by:
Mainstream brands and retailers reported impressive results from adopting a new emerging technology architecture for e-commerce and digital content at last week's first MACH One conference
ESG is more than just a report tool – it’s the results that count This article is sponsored by:
Environmental, social and governance (ESG) technology has the power to impact individual lives - Philip van der Wilt of Samsara writes about why we need to focus on the outcomes rather than the tech.
Wimbledon serves 1.5 million ace strawberries thanks to IoT quality checks This article is sponsored by:
Advantage to Hugh Lowe Farms from Vodafone tech partnership.
Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most? This article is sponsored by:
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Hawaii maps investment priorities to tackle climate crisis using Google Cloud This article is sponsored by:
Hawaii is inputting data into Google Earth Engine and Google Cloud to better understand where it should be investing resources in the fight against climate change.