Will Microsoft's Parature pick shake up CRM space? This article is sponsored by:
Microsoft's looking to Parature to beef up its Dynamics CRM offering and give pause for thought over at Oracle and Salesforce.com. Good plan?

Microsoft's looking to Parature to beef up its Dynamics CRM offering and give pause for thought over at Oracle and Salesforce.com. Good plan?
Advances in automotive are among the most visible examples of how technology is improving an entire industry value chain. Here are some early examples.
Mobile marketing may be top of mind but it's not yet delivering ROI for the majority of organisations. On the other hand, email remains alive and kicking.
Jon's cheeky weekly review of which articles hit (or didn’t) on diginomica and beyond - for the week ending January 5, 2014.
Larry Ellison's willing to pay $27 a share for Responsys? Will SAP or IBM or AN Other make him pay more? Or beat him to the prize themselves?
The vexing problem of staying ahead of tasks seems to be intensifying, not diminishing. Here's the best approaches I've seen.
We often forget how the spread of e-commerce and cloud innovation is held back by the drag of local laws and behaviors
How's the subscription economy holding up? My sense is that it is growing much more rapidly than we might have previously thought.
Ryanair wants to be loved and it's spending on digital investment to achieve that. But can it learn to love the customer first?