All stories

Avoiding b2b content marketing pitfalls This article is sponsored by:

Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.

afraid to fail
Read more about Avoiding b2b content marketing pitfalls

The myth of buying on benefits This article is sponsored by:

Have buying priorities changed? Salesforce.com thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?

Man with Chart
Read more about The myth of buying on benefits

SME going global - surprised? This article is sponsored by:

A new survey suggests SMEs are going global. Should you be surprised? Largely the answer is 'no' but the devil is in the detail.

HSBC advert
Read more about SME going global - surprised?

Capgemini puts IaaS in its SkySights This article is sponsored by:

Will Capgemini's SkySight alliance with Microsoft give it the IaaS cred it seeks as its cloud ambitions expand beyond their SaaS roots?

Untitled
Read more about Capgemini puts IaaS in its SkySights

Oracle, Salesforce and the nature of 'co-opetition' This article is sponsored by:

We left the 'Week That Changed The Cloud' with niggling questions at the back of our minds about the new relationship between Oracle and Salesforce.com. This week some more clarity from the Oracle camp - and an glimpse into the nature of co-opetition.

handshake.87122244_std
Read more about Oracle, Salesforce and the nature of 'co-opetition'

Cloud email - a tale of two markets This article is sponsored by:

We seem to be looking at two very different cloud email markets: the SMEs where take up is strong and enterprise, where we have yet to see any significant change. But how quickly might the enterprise adopt?

Contact us keyboard key. Finger
Read more about Cloud email - a tale of two markets

Digital marketing on the Horizon This article is sponsored by:

HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here's why.

SpaHeader
Read more about Digital marketing on the Horizon

Enterprise hits and misses - July 1 This article is sponsored by:

Jon's cheeky end-of-weekly on which articles hit (or didn’t) on diginomica and beyond - for the week ending June 28, 2013.

success-failure-road-for-businessman
Read more about Enterprise hits and misses - July 1

Accenture SMACs down on digital This article is sponsored by:

When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!

smackcom-90_600
Read more about Accenture SMACs down on digital

Perspectives on a cloud bromance This article is sponsored by:

This week has seen one of the largest deals in enterprise software: Salesforce.com's nine year commitment to Oracle technology. In this final piece, we ask important outstanding questions and provide insights into what this means for customers.

laz
Read more about Perspectives on a cloud bromance
Loading
A grey colored placeholder image