Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.
Have buying priorities changed? Salesforce.com thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?
A new survey suggests SMEs are going global. Should you be surprised? Largely the answer is 'no' but the devil is in the detail.
Will Capgemini's SkySight alliance with Microsoft give it the IaaS cred it seeks as its cloud ambitions expand beyond their SaaS roots?
We left the 'Week That Changed The Cloud' with niggling questions at the back of our minds about the new relationship between Oracle and Salesforce.com. This week some more clarity from the Oracle camp - and an glimpse into the nature of co-opetition.
We seem to be looking at two very different cloud email markets: the SMEs where take up is strong and enterprise, where we have yet to see any significant change. But how quickly might the enterprise adopt?
HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here's why.
Jon's cheeky end-of-weekly on which articles hit (or didn’t) on diginomica and beyond - for the week ending June 28, 2013.
When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!
This week has seen one of the largest deals in enterprise software: Salesforce.com's nine year commitment to Oracle technology. In this final piece, we ask important outstanding questions and provide insights into what this means for customers.
