Understanding influence models This article is sponsored by:
What is an influencer, what is influence? How can that be harnessed and why should it matter anyway? Here are some answers
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Gartner to CMOs: you need help with digital change This article is sponsored by:
If CMOs are going to be charged with getting their organisations into fit shape for the digital economy, they're going to need help - and that help will come in part from the traditional services and business consulting organisations.
Burger me! Super-sizing digital at McDonald's This article is sponsored by:
Burger King upped its online presence when it took to Twitter to promo its Satisfries with a supposed name change. Rival McDonald's meanwhile is upping the digital ante with its first Chief Digital Officer. It's a fight to the finish.
Enterprise hits & misses - October 7 This article is sponsored by:
Jon's cheeky end-of-weekly on which articles hit (or didn’t) on diginomica and beyond - for the week ending October 4, 2013.
Cloud security - it's the process stupid This article is sponsored by:
Is it only up the banks to secure transactions or should there be process steps inside applications and services? We look at the hospitality industry as one example where simple changes would remove stress and cost.
Cloud security - a chargeable extra? This article is sponsored by:
Microsoft charges extra to add the security of multifactor authentication to Azure. Even banks give this for free, cloud vendors should too
Politics makes you stupid - the proof is in This article is sponsored by:
The phenomenon of belief based political stupidity now has an explanation. The question is whether it is avoidable and if so, then how and what lessons are there for business?
What can Kevin Spacey teach enterprise? This article is sponsored by:
Rather a lot when it comes to the question of omni channel distribution and the infusion of fresh ideas into the distribution mechanisms.
The pros and cons of video as a B2B marketing tactic This article is sponsored by:
In prior pieces, I laid out an agenda for B2B content marketing and poked some holes in failed tactics. It's time for a closer look at what actually works, starting with enterprise video.
Partner message to SAP - support us, we'll support you This article is sponsored by:
SAP partners don't always have a smooth ride. Here's one example where the partner feels let down.
