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Spring event highlight - how Esquire Bank makes content personal with Salesforce, and avoids the hard sell blues This article is sponsored by:

When was the last time you heard a bank call their thought leadership content a competitive edge? But for Esquire Bank's litigation platform, personalized content wins - and the hard sell isn't needed.

Andrew Sagliocca (left) and Kyall Mai of Esquire Bank at Salesforce Connections 2023

Mulesoft CEO Brent Hayward - orchestrating enablement of the business versus narrowing the developer bottleneck This article is sponsored by:

The technology – AI, no code apps development, APIs etc – now exists to allow users who understand and work with a business process to modify and update it themselves, supported by semi-automated tools that handle the technology and free them to implement what is needed.

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