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Generative AI needs better context - you can't talk about Large Language Models without reverse neural networks and backpropagation This article is sponsored by:

The hype over Large Language Models (LLMs) has reached a fever pitch. But how much of the hype is justified? We can't answer that without some straight talk - and some definitions. Time for a technical review of how we got here.

Robot hand in trust AI machine learning © zapp2photo

Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Informed buyer d·book front page
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