Enterprise hits and misses – big data infatuations and ERP’s IoT problem

SUMMARY:

This week: cleansing our big data infatuations. Also: can ERP systems handle the next-gen needs of IoT? Your whiffs include hard lessons for smoking punks, while Dove’s marketing team gets the spank tunnel.

Cheerful Chubby ManLead story – Moneyball or moneypit? When big data infatuation meets unintended consequencesby Kurt Marko

MyPOV: Kurt unfurls his own personal trough of disillusionment, firing up examples of data infatuation (which is different from a “data daze,” as you’ll learn). Major League Baseball is exhibit A, a league whose Moneyball stats obsessions have done nothing to pry disaffected viewers from NFL fantasy leagues and whatever is on Netflix that doesn’t last four interminable hours.

Airlines and the real-time price adjustments of the travel industry are another, where data is precise but the customer experience is tedium, if not crud. And unlike baseball, you can’t just load up Game of Thrones when you’re stuck in a United hub getting price negotiated into a nickel-and-dime sardine can where “at least you got there eventually” passes for customer service. But as Kurt points out, these big data risks are ubiquitous:

The collection and analysis of vast new troves of business data often provides valuable insights. However executives shouldn’t limit its use to merely that of an efficiency tool that improves existing operations. Therein lies the path to turning Moneyball into a moneypit. As the baseball, airline and other examples illustrate, there’s a significant risk of optimizing processes at the expense of long-term profitability.

Fine, you say – so what’s the point because waving a caution flag? The goal is fresh business models:

Management should spend more time on using data to inspire new products and services that satisfy unmet and previously unknown needs, improve the overall customer experience and increase loyalty and repeat business.

And that, friends, is far better than the slow motion pain of watching my Red Sox get their tails kicked.

Happy children eating appleDiginomica picks – my top two stories on diginomica this week

Oracle OpenWorld, the diginomica wrap

With a few more pieces tricking in, diginomica published 17+ pieces of OpenWorld content and analysis. Here’s my two final picks from our use cases and reviews:

Vendor analysis, diginomica style. Here’s my two top choices from our vendor coverage:

A couple more vendor picks, without the quotage:

Jon’s grab bag –  Stuart’s Why the era of political pride in tech ignorance has to end struck a chord with readers on both sides of the pond. Perhaps readers are weary of policy-makers who are still thumbing Blackberries, content with slapping Equifax with a wet noodle while demanding back doors in our devices without knowing what the eff that even means.

Martin gets a little professorly on us in IPExpo Europe – Brian Cox and managing the question of not knowing what he doesn’t know, but when you’re assessing the viability of quantum computing, you’re allowed a few extra puffs. Stuart’s Europe signs up to e-government vision, and look out, I found a new way to grind my enterprise-events are-broken axe (Claim you listen to customers? Then do a live feedback session at your next enterprise event).

Best of the rest

Waiter suggesting a bottle of wine to a customer Lead story – The rising tension between IoT and ERP systems by Joe McKendrick

myPOV: The marketing team at your friendly neighborhood ERP vendor would have you believe that IoT is as easy as signing on the line which is dotted. But as McKendrick notes via a recent IFS survey, it ain’t that simple. One quote about the study:

Not even the most advanced companies were very likely to say their enterprise software did a very good job helping them consume IoT data.

But is tighter data integration the key? Or do our transactional systems need to change in a fundamental way? As McKendrick says, this is not just about integration, it’s about forging new business models. Tossing out some RESTful APIs is nice, but we’re going to need a lot more than data lakes and IoT demo bake-offs. McKendrick also posted This is UX: ‘design developers’ add new dimension to software design.

Honorable mention

Whiffs

Overworked businessmanIt was a rough week for peeps who are partial to civil discourse, secure data, and marketing restraint. For the latter, we have Dove: Dove apologises for ad showing black woman turning into white one. The social media spank tunnel was ready for that one.

For civil discourse, I can’t stop watching what happened to this dude who felt like smoking while at the gas pump. Oh, and this is not a done deal yet (Congress may be stepping in), but in revenge-of-the-turds, Equifax Lands $7.25 Million Contract with IRS.

So remember that Instamatic crack? Our own Brian Sommer got the Twitter ball rolling:

Then:

Frank Scavo threw Brian Sommer a meatball over the plate:

And Brian wound up for the swing:

Yep – ouch.

If you find an #ensw piece that qualifies for hits and misses – in a good or bad way – let me know in the comments as Clive (almost) always does.

Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed. ‘myPOV’ is borrowed with reluctant permission from the ubiquitous Ray Wang.

Image credit - Cheerful Chubby Man © RA Studio, Happy Children © Anna Omelchenko, Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua, Businessman Choosing Success or Failure Road © Creativa - all from Fotolia.com.

Disclosure - SAP, Oracle, Workday and Salesforce are diginomica premier partners as of this writing.

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