SAPPHIRE Now 2014 – the one thing to expect, simplification


Soundings among colleagues and others suggests that simplification will be the principle message at SAPPHIRENow 2014. How easy will it be to deliver?

Bill McDermott – CEO SAP

SAPPHIRE 2014 will be an interesting event for many reasons but chief among those will be CEO Bill McDermott’s keynote, his first as sole owner of the CEO title at SAP. Observers, pundits, analysts, anal-ysts and other assorted waifs and strays will be searching for nuance among the rhetoric of the sales pitch but from what we can gather, the main message will be one of simplification.

Even before we know what’s actually said, I can hear both cheers and boos coming from the cheap seats.

Some of those in the trenches of delivering SAP solutions will likely roll their eyes at the thought of simplification. Not because it is a bad thing but because they have to deal with the morass of technology that is SAP on a day to day basis.

In that sense, McDermott’s keynote carries similar risks to one that Leo Apotheker made when he was CEO and said (and I paraphrase) ‘Read my lips – no more upgrades,’ to which one of my tech colleagues replied: ‘In your dreams.’ If you ever need proof of the reality then check out this set of withering posts by Martin English, talking about what it takes for a non-SAP developer to get going on SAP technology. Start here. It makes for brutal reading.

And then there is the whole cloud ‘stuff.’ Jon Reed has extensively reviewed the current position but as an example, in talking about HANA Enterprise Cloud and HANA Cloud Platform, he asks:

How clear are the differences between HEC and HCP?

This may be too ‘techy’ a question for Sapphire Now, but there is confusion-a-plenty on where the HEC ends and the HCP begins. Example: somesmaller SAP cloud apps run on the HEC side,not on HCP (e.g. Fraud Management, Customer Value Intelligence). Without concerted effort, the distinctions between the two are going to fluster customers and observers alike. This will need clarification by D-Code in the fall.

Earlier in the week I talked about data and analytics, noting that competition is nibbling away at the SAP installed base albeit on a departmental basis. SAP can always fight back with its whole enterprise position but that’s complex – right?

So what can we expect to see that speaks to the simplification message? We do not know for certain although there have been odd hints and clues here and there.

Some of ‘us’ have been given a preview of ‘simplified financials’ as SAP perceives it. I cannot get into details since the briefing was under non-disclosure and what I saw was very much beta software so things will have changed. What I can say is that the things I saw are a world apart better than I expected and should be readily understood by anyone in the finance office. If those demos reach the main stage then I would be surprised if the SAP-savvy audience is disappointed in what they see.

The trick that McDermott needs to pull off is one that balances an exposition of the broad portfolio of SAP solutions with one that clearly demonstrates fast track time to value the audience understands, supported by a simple consumption model. This will not be easy given that SAP has already decided that a hybrid ‘choice’ model is where it wants to be.

Message delivery is made more complicated by the fact that pure cloud players are able to communicate a very simple and well understood explanation for what they’re doing. For example, Workday’s move to a single codeline has resulted in clear and obvious benefits for both itself and customers that are self evident. SAP on the other hand has to heft solutions from many code bases and delivery models and as a result, has to assemble a complex picture in such a way that listeners are not left wondering ‘what about….??’

Even if McDermott convinces on the simplification front, that will have to come with a roadmap customers can buy into. That in turn cannot stretch out over multiple years because the world is moving too fast for that to be seen as realistic by the majority of SAP core customers.

My sense is that at a very high level, McDermott will pull it off. In his recent taxonomy story produced here, McDermott made the kind of direct appeal to business buyers that has largely been absent from the tech vendor rhetoric. I certainly enjoyed the no BS tone.

The question remains however, will the EVPs/SVPs that have to get into the detail be as accomplished in their delivery? We will know by this time next week.

Endnote: if I have underplayed the task in front of SAP then check this from Jim Spath who is a very, very long time SAP techie and ASUG volunteer about some of the things he won’t miss at SAPPHIRE Now:

I will not miss any hyperbole about “cloud”, “mobile” and whatever the other alleged key word is this year.  Particularly HANA.  Will not miss the oversell of a technology that solves few problems in the enterprise except “adding shareholder value” and increasing complexity in an already dense matrix of information services.  Won’t miss vendor booths solving problems I don’t have.  Won’t miss the global press trying to discern world shattering import from the turn of phrase by a suit.

Disclosure: SAP and Workday are partners at time of writing.

Featured image via ASUGNews

Image of Bill McDermott via Martin Gillet, Sapphire Now 2012

    Comments are closed.

    1. martin_english says:

      Hi Den,
      First of all, thanks for the mention.

        Second, Please bear in mind that I was describing the process of getting access to an ABAP system, not a pure HANA cloud system Further more, it is NOT how I would go about installing a Developer / Trial ABAP system, and I wouldn’t recommend anyone follow this path through the labyrinth. The point of the series was how people NOT experienced with SAP products or naming conventions or SAP web sites or SAP UX, without a large network of fellow SAPPers, would see the process.

        Third, someone from SAP’s Developer Relations team has already been in touch with me to discuss how to improve the process; I want that out there. In other words, SAP does have people who are trying to optimise the process, but becasue of poor decisions made in the past (“management debt”?), that should have been corrected long ago, they have a whole pile of yak shaving to do. And, FWIW, I also have some ideas of my own on improving both the developer experience and the general customer experience with the ABAP stackup at 

        Fourth, in relation to this years Sapphire and what to expect from it ?. Two very telling comments from different ends of the equation – 1) In a webinar for Rimini Street earlier today, in answer to a direct question from me, Ray Wang said that the Netweaver / ECC6 / Business suite stack was now a legacy system, and 2) a comment on my blog that “The problem Alice are facing are caused by insisting to use ABAP – or for that matter, any NetWeaver based system.”.

      If either of these positions are accepted within SAP, then 
      * SAP need to be aware that Developers don’t need HANA (or anything from SAP) to code with Odata and SAP / Open UI5 (which is after all just / yet another attempt at making javascript useable),
      * and given the disruption of moving an ECC6 / Business suite system to any version of PAAS / SAAS, SAP really doesn’t have any advantage of incumbency with existing customers that do want to make the move.

      once again, thanks

    2. says:

      martin_english Thanks Martin – amended to say ‘SAP technology’