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Don't ask for attention, earn it - how to make better sales videos and emails using the loyalty loop
What's the biggest mistake in sales and marketing today? How about: "We want 30 minutes of our audience’s attention without earning it." Here's how Andrew Davis advises companies to change their video and email marketing.
NetSuite's next steps - a conversation with founder Evan Goldberg
A chance to catch up with NetSuite founder (and Oracle EVP) Evan Goldberg recently. We discussed a number of topics re: international expansion, vertical support, technology stack changes and more.
AWS re:Invent shows that it's Amazon's world, we're just paying rent to live in it
Amazon's re:Invent conference has been in Las Vegas this week with a series of major announcements.
Fall event highlight - Obeikan Investment Group shares transformation field lessons, and results to date
Transformation projects are generally too modest for my taste - but that's not the case for Obeikan Investment Group. Next up in my event highlights series: an Inforum 2019 interview about a transformation project worthy of the name.
As business flows faster, DevOps is here to keep us afloat
As the speed of business intensifies, organizations are embracing DevOps to deliver faster results. ServiceNow's Chris Pope shows how to go with the flow
Workday posts strong Q3, cautiously eyes growth in financials
Cautious optimism as Workday posts strong Q3 results and CEO Aneel Bhusri looks ahead to its financials products finding favor with the Fortune 500
Salesforce co-CEOs talk customers, Tableau and having "our own Brexit" as Q3 revenues rise 33%
Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
SAP customers are revolting - here's why
As 2019 closes out, SAP customers are finding it increasingly difficult to buy into the SAP messages of X and O. Here is why.
Sales and marketing alignment - real or all in our heads?
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
How can artificial intelligence bring new opportunities to mid-market accounting?
There is a misconception that AI projects are for companies with deep pockets and a team of data scientists. As Sage Intacct's Dan Miller explains, mid-market companies have an opportunity to put today's AI tools to work - or risk falling behind.