Frito-Lay reaches 94% of US households, but didn't know much about how its customers behaved or wanted.
Dreamforce 2019 - Engie powers up data-centric global digital transformation to tackle the climate change crisis
Energy giant Engie has roots dating back to the 19th century, but it's 21st century planet-saving issues that are driving its global digital transformation program.
In a tie-up with Amazon, Salesforce brings telephony into Service Cloud, while looking to a future where customers use voice to get data into and out of CRM systems
It's been an on again, off again 'love story' for the cloud age, but Salesforce and Microsoft have come to a mutually beneficial understanding that should be good news for customers in the '"awkward adolescence" of moving to the public cloud.
Care for some Tableau with your Dreamforce? Here's the lowdown on how to get Tableau content at Dreamforce - and what I learned from the first on-the-record conversations about this acquisition at Tableau Conference last week.
Salesforce builds out its customer data management capabilities and teams up with AWS and Genesys on an open spec for data exchange
Jeff Lawson, founder and CEO of enterprise communications platform Twilio, explains why companies need to either build or die.
Psychological safety, ethical AI, allyship and accessibility will be the big themes at this week’s Dreamforce jamboree.
Bluewolf's State of Salesforce report is out with more insights into the current adoption and usage trends in the Salesforce user community.
The UK-based non-profit has put Salesforce’s Interaction Studio to work on delivering relevant information to patients and their families at every stage of their cancer journeys.