Archive: All Stories

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On Standards in the Cloud

Ben Kepes riffs on Phil Wainewright's discussion about the setting of cloud standards. Who is correct? Is there a third alternative? You decide.

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Cool bananas! Trading in clouds.

Clouds are just bananas really. Or so reckons Michael Osterloh, a member of the board of the Deutsche Börse Cloud Exchange (DBCE), a joint venture formed by the German stock exchange with Berlin-based Zimory GmbH.

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Cat among the government IT pigeons

Since the Coalition government  took power in the UK in 2010, there's been a new swear word in Whitehall ICT circles - oligopoly. Now the Office of Fair Trading is poking its nose in. This should be fun.  

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Taming the nexus with Platform 3.0

It's time to start thinking about architectural standards for the converging forces of cloud, mobile, social, Internet of Things and big data analytics, according to TOGAF creator The Open Group

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Avoiding b2b content marketing pitfalls

Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.

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The myth of buying on benefits

Have buying priorities changed? Salesforce.com thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?

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SME going global - surprised?

A new survey suggests SMEs are going global. Should you be surprised? Largely the answer is 'no' but the devil is in the detail.

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Oracle, Salesforce and the nature of 'co-opetition'

We left the 'Week That Changed The Cloud' with niggling questions at the back of our minds about the new relationship between Oracle and Salesforce.com. This week some more clarity from the Oracle camp - and an glimpse into the nature of co-opetition.

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Cloud email - a tale of two markets

We seem to be looking at two very different cloud email markets: the SMEs where take up is strong and enterprise, where we have yet to see any significant change. But how quickly might the enterprise adopt?

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Digital marketing on the Horizon

HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here's why.