Archive: All Stories

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Brewing cultural change at AB InBev

ABI is on a journey of infusing innovation into every part of the organization. That requires a significant degree of cultural change. Here's how they're doing it.

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Marketing automation is personal, contextual and mobile - Scondoo’s story

Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right - and what we can learn from Scondoo about how to truly personalize our services.

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A deep dive into SAP Hybris YaaS microservices

In part two of Dick Hirsch's series on enterprise microservices, Hirsch takes the reader on an illustrated dive into the SAP Hybris YaaS microservices approach. Crunching data from SAP Hybris, Hirsch analyzes SAP's microservices release schedules and patterns. He also reflects on how microservices might impact S/4HANA, and the SAP Cloud Platform.

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The net neutrality hairball comes rolling back

Net neutrality is back on the political docket as the Trump administration seeks to roll back advances made under the Obama administration. This matters to everyone and the debate about its future matters.

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FinancialForce signs another hot shot, appoints Fred Studer as CMO

Fred Studer brings a refreshing and enthusiastic approach to marketing in a product segment that has not been known for marketing innovation. He has grand plans and a focus on customer storytelling. This aligns closely with our view of 21st century technology marketing.