On the day of the MuleSoft IPO, we look at its rival, cloud-based integration platform Dell Boomi, and why it didn't spin off during the recent EMC merger
Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right - and what we can learn from Scondoo about how to truly personalize our services.
In my NRF 2017 review, I buried the omni-channel. But that wasn't entirely fair. In this follow up, I share retail transformation views from two companies, Infor and CitiXsys. Their advice brings together practical next steps retailers can take. For the bold, there is a chance to get closer to the customer via in-store culture change - and retail data platforms.
In what is a first for this author, product placement planted the seed that eventually led to a buy decision. It's an interesting approach but one which conceals a different approach to buying that is refreshingly cogent.
Intuit's first UK customer event, QuickBooks Connect attracted a sizable crowd that appeared mostly to be millennials and Gen Y people. Does QuickBooks hold enough to crack that demanding market?
In this edition of digital media disruptions: why publishers are painfully hooked on third party platforms, and what we can learn from their dilemma. Plus: personalization pitfalls and the problem of algorithmic content. We also examine what enterprises can learn from HBO's approach to talent, culture and business model change.
Hackensack University Medical Center saw more patients and improved care with a FHIR-powered mobile app, writes Infor Healthcare's Steve Fanning
Pandora was a disruptor in the digital music sector, but is it now in danger of being itself disrupted by the likes of Apple and Spotify?
Booking a flight is not what you'd call frictionless. Making sure you get that flight at the best price is worse. Hopper set about to change that. In the process, they've learned plenty on push marketing, conversions, and earning customer loyalty. Hopper's Dakota Smith shared how they've become a major player in mobile flight bookings - and how product analytics from Mixpanel paid off.
Yahoo! pulled out of a Congressional meeting last month and Senators are pissed. Time for Marissa Mayer and team to review their disclosure thinking on the subject?
You can automate and make your home as 'smart' as you like but is it all worth the investment or is the hype way ahead of the reality. Guess what I found?
Starbucks Mobile Order & Pay has been a major success with customers, too much so in many respects as there's now a problem with congestion in line in stores. New CEO Kevin Johnson needs to fix it.
Not all BI projects are created equal. At NRF 2017, I found out how Aldo achieved a 90 percent mobile BI adoption rate. The bigger story is about giving employees the data they need to be effective - no small feat in modern retail. Aldo's David Dadoun shared his project tips, and gave us a look at SAP BusinessObjects Roambi in action.