Archive: Mobile

Read more on: UX and application design
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Digital ad scandals and ad blockers are undermining online ads - but what happens next?

Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included.

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Marketing automation is personal, contextual and mobile - Scondoo’s story

Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right - and what we can learn from Scondoo about how to truly personalize our services.

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Retail review - omni-channel may be science fiction, but a single source of truth matters

In my NRF 2017 review, I buried the omni-channel. But that wasn't entirely fair. In this follow up, I share retail transformation views from two companies, Infor and CitiXsys. Their advice brings together practical next steps retailers can take. For the bold, there is a chance to get closer to the customer via in-store culture change - and retail data platforms.