Starbucks new CEO remains committed to digital development. Now it’s up to the Chief Technology Officer to deliver on that.
Three core themes govern how enterprises succeed with digital transformation across every industry, writes Joe Pascaretta of Infor’s H&L Digital team
Thames Water has formed a digital innovation and technology team to help modernize its legacy IT and assets as it adapts to a new business landscape
On the day of the MuleSoft IPO, we look at its rival, cloud-based integration platform Dell Boomi, and why it didn’t spin off during the recent EMC merger
Marketing automation is still on the buzzword treadmill. But too often, “automation” ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right – and what we can learn from Scondoo about how to truly personalize our services.
A flurry of news stories have rendered data privacy all but obsolete. But it’s a mistake to imply there is nothing we can do about it. Enterprises that get out in front on privacy can find a competitive edge.
In my NRF 2017 review, I buried the omni-channel. But that wasn’t entirely fair. In this follow up, I share retail transformation views from two companies, Infor and CitiXsys. Their advice brings together practical next steps retailers can take. For the bold, there is a chance to get closer to the customer via in-store culture change – and retail data platforms.
Combining IBM Chef Watson into a Salesforce-based e-commerce portal helped Kellogg’s Bear Naked speed an AI-powered custom product line to market
In what is a first for this author, product placement planted the seed that eventually led to a buy decision. It’s an interesting approach but one which conceals a different approach to buying that is refreshingly cogent.
In this edition of digital media disruptions: why publishers are painfully hooked on third party platforms, and what we can learn from their dilemma. Plus: personalization pitfalls and the problem of algorithmic content. We also examine what enterprises can learn from HBO’s approach to talent, culture and business model change.