The B2B content game is getting harder to play. The tools are better, but the noise volume is deafening and audiences are distracted. Now’s a good time to revisit what works – here’s what I learned from three pros who got results.
GE Ventures leads an $11m investment in enterprise messaging app Zinc, which keeps deskless workers in touch while they’re on the move
Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included.
One highlight from our local NERD Summit was a well-thought presentation on inclusive design. Here’s the takeaways, including presenter Mike Miles’ Four Pillars of Inclusive Design. I also bring up one big gotcha not mentioned.
Tech is the foundation of Ladbroke Coral’s customer proposition, says the CEO of the bookmaker combo. That includes new tills and the arrival of Salesforce CRM.
Automotive manufacturer Ford has given BlackBerry a big vote of confidence, just as the mobile firm turns in an unexpected narrowing of losses. Is CEO John Chen’s turnaround strategy working?
A look at some SAP SuccessFactors futures, such as conversational HR, headless apps, workforce analytics, AI and machine service instead of self-service
Something must be done about the balance between security and freedom on social platforms. What mustn’t be done is sending another politician out onto the airwaves to demonstrate their technological ignorance.
Starbucks new CEO remains committed to digital development. Now it’s up to the Chief Technology Officer to deliver on that.
From putting a man on the moon to ordering your coffee via your iPhone – Starbucks new CEO Kevin Johnson has been on a colourful digital journey.