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mobile-hands

How Hopper uses analytics to predict the best flight for your wallet

Booking a flight is not what you’d call frictionless. Making sure you get that flight at the best price is worse. Hopper set about to change that. In the process, they’ve learned plenty on push marketing, conversions, and earning customer loyalty. Hopper’s Dakota Smith shared how they’ve become a major player in mobile flight bookings – and how product analytics from Mixpanel paid off.

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The BBC – wanting to be Netflix?

The BBC’s iPlayer has been a major asset to the Corporation at a time when on demand TV viewing has become the norm. But now it needs to become a Netflix-style destination of choice for original content in its own right.

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