Salesforce Commerce Cloud CEO at NRF - 75 percent of retailers are "ill-prepared" for the omni-channel
There's enough omni-channel promo at NRF 2017 to make your head spin. Jeff Barnett, Salesforce Commerce Cloud CEO, dispelled some of the myths of the omni-channel. He shared stark data about retail disruption, but also some ways forward. I also got an update on the Commerce Cloud platform integration.