We’re so used to writing up Starbucks as a digital market leader that it comes as a reality check when the coffee giant screws up as it just has done while setting out to overhaul its famous Rewards loyalty program. If it ain’t broke, don’t fix it.
If marketing isn’t as close to the customer as sales is – and if both teams aren’t close to one another – how can they collaborate effectively? Shannon Duffy, VP of Marketing, Salesforce Pardot, has some practical tips distilled from listening to real-world customers.
EU and US indulge in Privacy Shield self-congratulations in Brussels, but privacy activists say ‘See you in court’
The Eurocrats and the US Commerce Dept are in self-congratulations mode today with the adoption of Privacy Shield, but activists warn they’ll have their day in court before long.
Brexit is going to destroy the UK retail sector, say the armageddon pedlars. Not according to online fashion champion ASOS, which sees Brexit as offering some potential short term benefits that elude rivals such as Marks and Spencer.
PepsiCo is looking to a combination of back-end efficiencies and front-end social media and online engagement to connect with the digital era consumer in new and more efficient ways.
One’s a longstanding UK charitable institution, the other’s a feisty mobile-first start-up. But both are looking to digital marketing to boost their cause.
Bertrand Bodson explains how Argos is using its physical assets to create a digital company that can take on retail giant Amazon.
Iconic footwear brand Crocs has discovered some of the conventional wisdom about omni-channel experience and digital commerce doesn’t apply to its customers
The company behind retail brands JD Williams, Simply Be and Jacamo is going digital with Hybris, Powercurve and Oracle on IBM cloud infrastructure
Nike wants to see digital revenues running at $7 billion per annum by 2020, with CEO Mike Parker laying out three priorities for growth.