Archive: Salesforce

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cat-icon Du Mu on the mountain

What makes for a successful pivot by a challenged incumbent, enabling (in rare cases) continued leadership through more than one major epoch of an industry? Lessons from the Art of War.

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cat-icon Following fractal maps

Nail-clippers, toasters and voyages of fractal dimension - Salesforce's Peter Coffee has maps and metaphors on his mind.

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cat-icon Cutting through the static around AI

Six months ago, Salesforce's Peter Coffee asked and made a real effort to answer the question “Why AI now?”. Flash forward to today and the question might be "What AI next?".

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cat-icon Technology Embodied

Making stuff, or doing stuff, is only an outcome, however important that might be: it’s what a culture’s “technology” enables. Salesforce's Peter Coffee gets up a head of STEAM.

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cat-icon Putting customer centricity at the heart of public sector services

With mobile, social and cloud technologies driving the way we live, work and interact across all areas of life, public sector organisations can adopt the same tech as businesses to engage more closely with citizens and employees. Gavin Mee, Senior Vice President, Enterprise, at Salesforce, shines a light on how technology can overhaul local government’s service delivery.

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cat-icon Out of the workhouse

Salesforce's Peter Coffee has had enough of apocalyptic thinking. It's time to think about creating partnership between technology to do the routinizable and the algorithmable, and people to do the trans-disciplinary and the relational.

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cat-icon Stop looking under the lamp post

Overwhelming amounts of data can turn into overwhelming misinformation, says Peter Coffee of Salesforce – especially if there’s a confirmation bias in play, where too many of the people asking questions are all expecting (or even hoping for) the same result.

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cat-icon It's not as if you weren't warned!

"We did tell you this would end in tears, with plenty of lead time to think about it and be smart while it could still matter." Salesforce's Peter Coffee issues a wake-up call on recent attacks on internet-active devices.