Bill McDermott, co-CEO SAP lays bare the penchant for buzzword bingo in the technology market, parsing this into what he sees as reality in the field. We can all learn from this.
The economics of the first cloud era were so compelling that it was easy to celebrate the cost savings and call the job done. But the job has barely begun. Difficult as it may be, try to forget everything you’ve ever known about how data is stored and how application programs have been constructed and used.
In today’s marketing environment audiences don’t magically appear. Rather, it is a ruthless competition for consumer attention across an unprecedented number of channels, devices, and locations.
Oracle offered a powerful endorsement of HCM for businesses intent on accelerating growth amid the transformational ascendance of mobile technology and millennial workers, with a rare dual appearance of its top executives at its HCM World conference in Las Vegas.
Most companies confine customer experience to the front office. Here's what happened when one manufacturer connected the back-office too
"There’s nothing that's better than having a CEO who believes that marketing is critical, and is going to support its leadership role," said Oracle President Mark Hurd. "If you get that, good things are going to happen."
It's up to the business technology industry to go beyond buzzwords and show customers how big data can help achieve specific business goals
Salesforce.com CEO Marc Benioff earlier his month kicked off the Salesforce1 World Tour in New York, beginning with an outline of the firm's vision of the Internet of Customers.
The bottom line in considering how to integrate the cloud into your business is this: the cloud is not an either or proposition. Don’t be forced to choose. Demand your cloud, your way. And get it.
DBaaS, arguably the next big thing in IT, is gaining converts because it enables businesses to deploy new databases quickly, securely, and cheaply. DBaaS lets you shift your organization from administering complex collections of silos to one powered by an agile and flexible database cloud.
A new survey provides the startling, quantitative proof that businesses are aggressively seeking to capitalize upon social's perceived ability to better connect companies with their consumers, and to provide those potential buyers with improved customer experiences.
If you find yourself asking ‘what has my bank done for me lately,’ the answer for many people is: ‘not much’. Here's 3 ways banks need to change.
"It’s a staggering realisation that it is eleven years since I attended my first Dreamforce conference." Dr Steve Garnett shares memories of the annual salesforce.com jamboree.