Most companies confine customer experience to the front office. Here's what happened when one manufacturer connected the back-office too
"There’s nothing that's better than having a CEO who believes that marketing is critical, and is going to support its leadership role," said Oracle President Mark Hurd. "If you get that, good things are going to happen."
It's up to the business technology industry to go beyond buzzwords and show customers how big data can help achieve specific business goals
Salesforce.com CEO Marc Benioff earlier his month kicked off the Salesforce1 World Tour in New York, beginning with an outline of the firm's vision of the Internet of Customers.
The bottom line in considering how to integrate the cloud into your business is this: the cloud is not an either or proposition. Don’t be forced to choose. Demand your cloud, your way. And get it.
DBaaS, arguably the next big thing in IT, is gaining converts because it enables businesses to deploy new databases quickly, securely, and cheaply. DBaaS lets you shift your organization from administering complex collections of silos to one powered by an agile and flexible database cloud.
A new survey provides the startling, quantitative proof that businesses are aggressively seeking to capitalize upon social's perceived ability to better connect companies with their consumers, and to provide those potential buyers with improved customer experiences.
If you find yourself asking ‘what has my bank done for me lately,’ the answer for many people is: ‘not much’. Here's 3 ways banks need to change.
"It’s a staggering realisation that it is eleven years since I attended my first Dreamforce conference." Dr Steve Garnett shares memories of the annual salesforce.com jamboree.
Companies need to distinguish between managing performance and actual performing (getting the work done). In other words, performance management isn’t a ‘popularity contest.’ Here's what need to happen.
The salesforce.com AppExchange has been an amazing success with close on 2 million installs in its short history. Does it get the attention it deserves? Tom Brennan doesn't think so.
Healthcare CIOs must feel ill some days at the office. The good news? Big data could help change that diagnoais. Irfan Kahn tells us why.
If you treat the cloud as merely a way to modernize your IT, that's all you'll get. No matter how creatively and competently that modernization is done, it will not be enough. Broadening the perspective requires enlarging the community of stakeholders and lengthening the list of criteria for success.