Archive: Data privacy

Read more on: Governing identity privacy and security
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Customer identity management has a big impact on customer experience

Customer Identity and Access Management is a bulky phrase, but the problems it tackles are real. Digital identity management has a direct impact on customer experience - and many older CRM systems are not up for the job. Barb Mosher Zinck explains how CX and identity management connect, with insights from a chat with Jason Rose, VP marketing at Gigya.