Barb Mosher Zinck issues a corrective: we don't need data; we need connected data. She makes her case with two scenarios. One involves breaking down data silos for a "360" view of the customer. The other addresses the thorniest of marketing analytics problems - lead attribution. In each case, we have real world examples to consider.
Google's pending mobile pop-up restrictions are an interesting SEO twist. That provokes a wider piece from me on how SEO is changing, and the problems B2B companies face earning audiences.
To kick off Controlling 2016, keynote speaker Kevin Reilly urged the audience to embrace change management if they want their projects to succeed. Success is not go-live, and change means surprisingly tough decisions on talent and project accountability. Reilly tied these themes into the digital questions companies are facing today. But is digital transformation real - or clever repackaging?
My research suggests that Uber is relying upon the casual driver but that those who have figured out viable strategies can make it work for them.
Vinnie Mirchandani has produced a thought provoking book on the impact of machines in the modern world. He poses important questions but doesn't always leave us with answers. Even so, this is an important addition to the discourse on 21st century technology impacts.
It's been a whirlwind summer for the enterprise blockchain, primarily due to the Ethereum hard fork. Here's some views from those tracking the fork - and another take on the blockchain's enterprise potential.
A presentation by Infor's Jeff Abbott raised provocative questions on how services partners can adapt to the massive changes brought on by cloud and digital business models. Here's my take.
Rethinking the banking proposition from the ground up, Mondo is building what could be the first cloud-native bank to be built entirely on the Amazon cloud
I almost blew a fuse over the title of a new report on the so-called "talent crisis." But as I dug deeper, I found quite a bit to recommend, including specifics on how companies are recruiting from diverse talent pools.
Real world use cases are the backbone of our digital enterprise coverage. Here's how we put digital to the test - and how we curate the resulting stories. I've included my picks from diginomica and around the web.
General Electric (GE) is traditionally known as an industrial products company. However, this is changing and the company is fully embracing new digital business models.
We got to sit down with Pega CEO Alan Trefler at the company’s annual user conference in Las Vegas, where it became clear that he has mixed emotions about the cloud.
Immediately prior to Sapphire Now and the ASUG Annual Conference, two of SAP's most influential user groups - ASUG and DSAG - published a landmark position paper on digital transformation. I caught up with ASUG CEO Geoff Scott on our diginomica video couch; here's my review and analysis.