Content curation is a lot more than just hitting the retweet button. Here's some answers to questions I've gotten about the value of curation, and some companies doing it right - or not.
LinkedIn put the final kibosh on its LinkedIn Groups API recently. The reaction raises questions about marketing blasts versus community - and the walled social gardens businesses must negotiate.
In this edition of digital media disruptions, we find advertising at a precipice, while subscription models surprise. 3D goggles and personalized chatbots keep us on our toes.
Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good interview experience, and a good editorial result. Customers who get interview requests may want to review this also.
The martech vendor space is a recipe for brain freeze. 212 vendors - 66 of them new on the scene in 2017. How can a marketing department possibly make sense of this vendor overload? Barb Mosher Zinck shares data on where the priorities fall, and gives her take on a sane/judicious use of these tools.
The B2B content game is getting harder to play. The tools are better, but the noise volume is deafening and audiences are distracted. Now's a good time to revisit what works - here's what I learned from three pros who got results.
Netflix passed a huge subscriber milestone this past weekend, but an underlying slowdown in new sign-ups tells a different story. How long before there's a plateau that needs to be admitted to?
Approaching e-commerce from a narrow transactional view doesn't work anymore. The e-commerce wins go to companies with better experiences and fewer shopping cart abandons. That's where machine learning can help - but how? Barb Mosher Zinck explores how Sitecore uses machine learning to change e-commerce, as well as digital marketing and content analysis.
Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included.
I was waiting in anticipation of Medium's bold new reader-supported model. Whoops. Here's why I'm disappointed, and why it won't work. But that doesn't mean Medium is doomed either.
Let us introduce you to Deskera, the latest cloud ERP vendor to become a diginomica premier partner
In this edition of digital media disruptions: why publishers are painfully hooked on third party platforms, and what we can learn from their dilemma. Plus: personalization pitfalls and the problem of algorithmic content. We also examine what enterprises can learn from HBO's approach to talent, culture and business model change.
Mark Zuckberberg's fake news confessional and the strangely-handled AWS outage got me thinking: does the enterprise have a fake news problem? If so, what are the consequences? And what should discerning readers do about it? I review recent events, and prescribe my four point enterprise BS detector.