Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come.
I have bones of contention with PR. Two PR pros just wrote a book on PR called Startupland. What could go wrong? Check our debate on press releases, content, and tech differentiation.
In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck.
Is your content "ROTten"? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem - and how to avoid it.
My last piece on informed buyers ruffled a feather or two. Still, B2B buyers need more than over-branded and tone deaf content. Here's a fresh response and dialogue.
New ideas have advanced the conversation about the B2B buyer and the so-called buyer's journey, but something's still missing.
Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why - and what to do about it.
A no-slides, no-notes talk on content strategy put my views to the test. Here's twenty quick hit points from the talk - and some closing tips for B2B content producers.
Digital media disruptions - learning from buyouts and blog reductions at the Times, WSJ, and MTV News
The media wires are full of stories of changing newsrooms, buyouts, and writer downsizing. Time for a special edition of digital media disruptions, with our usual focus on lessons for enterprise content producers.
The barriers to effective video content have never been lower. Here's why video marketing matters - and some new video platforms to consider.
Content curation is a lot more than just hitting the retweet button. Here's some answers to questions I've gotten about the value of curation, and some companies doing it right - or not.
LinkedIn put the final kibosh on its LinkedIn Groups API recently. The reaction raises questions about marketing blasts versus community - and the walled social gardens businesses must negotiate.
In this edition of digital media disruptions, we find advertising at a precipice, while subscription models surprise. 3D goggles and personalized chatbots keep us on our toes.