Archive: Content marketing

Read more on: Digital and content marketing
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Welcome to Deskera

Let us introduce you to Deskera, the latest cloud ERP vendor to become a diginomica premier partner

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Digital media disruptions XVI - personalization, talent, and the platform dilemma

In this edition of digital media disruptions: why publishers are painfully hooked on third party platforms, and what we can learn from their dilemma. Plus: personalization pitfalls and the problem of algorithmic content. We also examine what enterprises can learn from HBO's approach to talent, culture and business model change.

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To get content right, you must enable sales

Most organizations have a boatload of content these days. But a disconnect with the needs of sales renders that content to low value status. Barb Mosher Zinck shares fresh insights on how to avoid that fate - and how marketing can enable sales with content done right.

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The art of enterprise community - five pitfalls to avoid

Mark Finnern's career is steeped in community. The danger is to build an enterprise community that is sterile and flat. That doesn't impress buyers or improve customer experience. During a recent video shoot, Finnern and I discussed the art of enterprise community. Here are five pitfalls to avoid if you want your community to shine.

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The changing role of the CMO - with Josh Epstein of Kaminario

The role of the CMO is changing. A true partnership with sales requires a mastery of a new set of technologies. But some things never change - like telling a compelling story. Barb Mosher Zinck gives us a look at how CMO Josh Epstein gets it done.

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Account-based marketing III - metrics, post-acquisition support and relationships

In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on where we go on ABM from here.

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The tactics, content and technology behind account-based marketing

Account-based marketing means taking sales and marketing teamwork to another level. In the second part of her series, Barb Mosher Zinck looks at the tactics required to get ABM off the ground. She quotes experts who've been down this road, and illustrates a sample ABM stack.

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Enterprise UX futures - the good, the mind-bending, and the manipulative

Enterprise UX design has made big progress - but not so fast. The future of UX is rushing towards us, with AI, bots, voice, and wearables sending designers back to basic training. Then there's the design temptation of manipulating consumers. I take a look ahead - and hand out some informal 2016 UX awards.

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CXM - looking back and forward to 2017

Why have customer experience platforms raised as many problems as they've solved? Why does personalization at scale remain elusive? How will AI impact personalization efforts? Barb Mosher Zinck explores as she looks back and ahead at CXM. Some of the smartest folks in the industry chimed in.