You might think design agencies don’t need Chief Experience Officers – think again. Barb Mosher Zinck talks with Adrenaline CXO Gina Bleedorn about why design firms need to focus on their own customer experience, and that of their clients. In her wrap, Mosher Zinck explains why the traditional agency’s days are numbered.
Customer and prospect data is useful – until it becomes too massive for a human to track. Big data tech can be helpful, but not all marketing teams have data scientists to assess output. That’s where tools like IBM’s Watson Marketing Insights come in. Barb Mosher Zinck kicks the tires.
It’s a common assumption that AI isn’t ready to drive marketing. But are we further along that we think? Based on Barb Mosher Zinck’s review of “Albert,” the artificial intelligence tool from Adgorithms, we might be turning a corner.
Putting media and customers together is a brilliant plan – until it isn’t. Here’s my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good interview experience, and a good editorial result. Customers who get interview requests may want to review this also.
There may have been a time when an accounting background wasn’t a fit for a marketing leader. Not anymore. Barb Mosher Zinck shares Jason Rose’s unlikely journey – one that landed him in the perfect spot: SVP Marketing at Gigya. Rose also gives a look at his marketing tech stack, and where the biggest challenges lie.
ESPN’s latest round of layoffs sent shock waves through the sports media industry as some big names were let go. The blame game for the cause of these layoffs continues. The reasons for ESPN’s troubles run deeper, and point to digital fault lines that we’d best be aware of.
The martech vendor space is a recipe for brain freeze. 212 vendors – 66 of them new on the scene in 2017. How can a marketing department possibly make sense of this vendor overload? Barb Mosher Zinck shares data on where the priorities fall, and gives her take on a sane/judicious use of these tools.
Infor CEO Charles Phillips gave attendees at Marketo’s customer event this week a sneak preview of Project Max, a digital assistant for sales people
The B2B content game is getting harder to play. The tools are better, but the noise volume is deafening and audiences are distracted. Now’s a good time to revisit what works – here’s what I learned from three pros who got results.
Marketo is repositioning as an engagement platform that brings marketing and sales together in readiness for the engagement economy