Salesforce and Workday consulting partner Appirio is bringing digital marketing techniques into the HR realm with the aim of improving the worker experience
We’re all curators, but often in a half-baked way. There is value in taking it further. Here’s my motivational case on why it’s worth the effort – along with some real world examples from enterprisey curators.
Marissa Mayer was missing in action earlier in the week, but Verizon bosses are happy to discuss the fate of the planned Yahoo! takeover – and it’s not good news for those who reckon it’s a done deal.
ASOS is a UK global success story in the fashion retail e-commerce sector, reaping the benefits of sustained investment in new technologies and wooing its mobile-first, social-first 20-something customer base.
Yahoo! turns in its latest numbers – but where’s Marissa? CEO Mayer’s absence means that some awkward questions go unanswered. Handy!
Heathrow’s digital content manager explains how the airport is attempting to improve the customer experience using Adobe Marketing Cloud.
Sponsored content is now an established part of the media landscape. That doesn’t mean it’s easy to measure. How did the content perform against competitors? Did the content impact brand sentiment? Barb Mosher Zinck explores these issues and more with a new startup, Knotch, which is focused on sponsored content analysis.
Will The Crown keep Netflix on the rise in terms of new subscribers in the wake of Stranger Things and Narcos? And will it be enough to fend off Amazon in the Internet TV revolutions?
Digital technology gives marketers the tools to move from generic campaigns to more engaged, customer-centric relationships, writes Marketo’s Peter Bell
In this edition of digital media disruptions: Twitter struggles with video streaming, and the press release is on life support. Facebook gets into video stats and algorithm trouble, while news organizations desperately pursue mobile monetization. What can enterprises learn from all this? As usual, we’ve got your action steps.
Creating interactive marketing content can seem dauntingly complex, even to an experienced marketer. But with the right tools, and a shift in mindset from static assets to interactive experiences, audiences can be engaged. In part two of her series on interactive content marketing technology, Barb Mosher Zinck turns the spotlight to ion interactive.