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Gigya’s Jason Rose – from accountant to data-driven marketer

There may have been a time when an accounting background wasn’t a fit for a marketing leader. Not anymore. Barb Mosher Zinck shares Jason Rose’s unlikely journey – one that landed him in the perfect spot: SVP Marketing at Gigya. Rose also gives a look at his marketing tech stack, and where the biggest challenges lie.

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How much marketing automation capability do you really need?

The martech vendor space is a recipe for brain freeze. 212 vendors – 66 of them new on the scene in 2017. How can a marketing department possibly make sense of this vendor overload? Barb Mosher Zinck shares data on where the priorities fall, and gives her take on a sane/judicious use of these tools.

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