Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why – and what to do about it.
Netflix is still turning in losses, but Wall Street recognises (for now) that original content costs, but the payback is subscriber growth.
A no-slides, no-notes talk on content strategy put my views to the test. Here’s twenty quick hit points from the talk – and some closing tips for B2B content producers.
The verdict is in: the B2C “ownership experience” stinks. Barb Mosher Zinck reviews new data from the CMO Council and asks: can B2B do a better job of this?
Berlin-based SoundCloud was a European champion and pioneer in the music streaming business, but digital disruption across the sector has brought global competition.
Digital media disruptions – learning from buyouts and blog reductions at the Times, WSJ, and MTV News
The media wires are full of stories of changing newsrooms, buyouts, and writer downsizing. Time for a special edition of digital media disruptions, with our usual focus on lessons for enterprise content producers.
The barriers to effective video content have never been lower. Here’s why video marketing matters – and some new video platforms to consider.
The European Commission’s fine on Google is a protectionist move too far when facing down a protectionist President in the White House. This is going to get ugly.
Content curation is a lot more than just hitting the retweet button. Here’s some answers to questions I’ve gotten about the value of curation, and some companies doing it right – or not.
Companies that look to become the business superstars of tomorrow are using cloud technology to evolve, offering customers amazing, personalised experiences.