Continuing her series on digital intelligence, Barb Mosher Zinck asks: how real is real-time marketing analytics? Any marketer can get historical analytics now – that’s table stakes. The state of real-time tools and insights is another matter, but vendors like Webtrends, Adobe and Google are making progress.
Yahoo! was the future once, but that was a long time ago. Now the ailing patient appears to have been put out of its misery by Verizon, but what’s the future for the one-time internet pioneer and its CEO Marissa Mayer?
Traditional web analytics tell a story, but it’s a partial story in the rear-view. That doesn’t cut it anymore. Personalized experiences and getting a full data view of a customer requires new tools and fresh thinking. Barb Mosher Zinck takes a closer look at the state of marketing analytics, and what it will take to get to “digital intelligence.”
MongoDB World was the site of the most illuminating conversations on advocate marketing and content ROI I’ve had this year. Here’s what I learned from MongoDB’s Francesca Krihely and Meagan Eisenberg about their advocate marketing adventures, and how their approach to attribution has led to a new relationship with the sales team.
The new Star Trek series is coming to Netflix in January, but will that be enough to stem the tide of subscriber churn for the streaming video pioneer as competition hots up?
Digital marketing is at a crossroads: analytics tools measure results but achieving those results is the problem. The change that lies in the way – and what companies are doing about it – is the focus of diginomica’s digital and content marketing topic section. Here’s my selections from the diginomica team – along with a few picks across the web.
Video’s mobile dominance creates opportunities for B2B marketers. But video marketing for B2B companies is different. Barb Mosher Zinck has guidance for getting results through video storytelling – throughout the sales cycle.
Yahoo! released its latest batch of bad news yesterday, as bids closed to find a buyer for the one-time internet leader. It could all be over now by the end of the week.
Social media creates organizations where networks rather than management hierarchies count, says Euan Semple.
If marketing isn’t as close to the customer as sales is – and if both teams aren’t close to one another – how can they collaborate effectively? Shannon Duffy, VP of Marketing, Salesforce Pardot, has some practical tips distilled from listening to real-world customers.
Telling compelling, powerful and truthful stories to your constituency is a critical brand requirement for organizations in the digital age. Here are some thought-leaders in this respect.