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Email marketing remains a potent tactic, but only if it’s used to win audiences rather than lose them. How do you assess your email success without proper benchmarks? Barb Mosher Zinck looks at recent data from Toshiba and IBM on email marketing benchmarks. and gives her take on how to move forward.
Getting drafted into “startup advisor” made me rethink my startup lessons, and how they might apply to other companies – and teams with attitude. Here’s the tips that stood the test of time.
Seeking to connect with a new generation of customers, the UK’s Post Office uses social media to engage, respond and try out new ideas with its customers
It’s the biggest entertainment company in the world, but Disney is as subject to the disruptive forces in the broadcasting industry as anyone else, hence its investment in proprietary streaming tech.
The demise of Spreecast provokes a debate on the state of today’s webinars. The short answer: webinars stink. At best, they fail as must-see events. A deeper look shows the logic in today’s perfunctory webinars. Plus: a chance for great online events waiting to be seized.
Hugo Boss is working with Uber to create a digitally-enabled omni-channel VIP experience for high end clients. But will this halt its online decline?
William Hill has invested heavily in technology to create an online future for itself, but its Trafalgar platform has added to distractions that have damaged the business.