In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on where we go on ABM from here.
Europe’s data economy ambitions haven’t exactly set the heather on fire to date. The European Commission’s latest plans for more jaw-jaw isn’t likely to change that.
Snapchat is to set up its international HQ in London – another sign of confidence in life after Brexit from the US tech industry?
Yahoo!’s board of directors is putting in places the pieces for life after a Verizon takeover, but it could be premature thinking if the deal doesn’t proceed as planned.
This piece started out as a roast. But as I got deeper, I wanted to better understand why Medium has struggled, and how it might succeed. And what about the enterprise reader? How should we think about our own content investments in light of Medium’s rethink?
The Direct Marketing Commission received 230 complaints for the year ending 30 June 2016 – largely as a result of complex supply chain and consent issues.
Account-based marketing is the next big thing – supposedly. But if you fall into the trap of chasing marketing tech, it’s not going to work out. In the first of a new three part series, Barb Mosher Zinck shares the keys to a solid ABM foundation – with tips from vendors and experts.