Marketing is no stranger to digital. But the topic of digital transformation and marketing can become stale quickly. Barb Mosher Zinck uses marketing approaches from so-called Digital Native companies as a way to inject new ideas. She then contrasts two useful IT models, centralized and decentralized, as a way to rethink how marketing is structured.
A new power bloc emerges in the marketing cloud wars as digital marketing pureplay Marketo partners with enterprise business software giant Infor
Combining IBM Chef Watson into a Salesforce-based e-commerce portal helped Kellogg’s Bear Naked speed an AI-powered custom product line to market
In this edition of digital media disruptions: why publishers are painfully hooked on third party platforms, and what we can learn from their dilemma. Plus: personalization pitfalls and the problem of algorithmic content. We also examine what enterprises can learn from HBO’s approach to talent, culture and business model change.
Cosmetic giant Revlon is ramping up its digital and social investment to boost its credentials among high-spending millennial customers.
Tired old stores and digital growth – twin challenges for CEO Brian Cornell as he tries to build an omni-channel future for Target.
Weight Watchers efforts to strike the right balance between digital and traditional meetings is an ongoing challenge, but one with some successes.
Civil discourse isn’t easy to find online. Recent steps by Facebook, Google and Twitter shed light on how “AI” and machine learning could help fight online abuse and harassment. Or, in Facebook’s case, provide aid to those who may be at risk. But as expected, these approaches all have their limitations.
Quantifying social media value, or rather its impact continues to prove elusive. But before everyone with skin in that game takes fright, it’s time to rethink what social media actually achieves.
Marissa Mayer is donating her bonus and equity award to Yahoo!’s employees as SEC filings expose a culture of ignorance and inactivity at management level following massive security breaches.