CMOs are in the middle of massive transition. The opportunity? Lead marketing into a key role championing customer experience. The danger? Get mired in operational duties – and left behind. Barb Mosher Zinck looks at a new CMO study, and shares the visions of leading CMOs.
Today is World AIDS Day and the Salesforce Tower in London is turning red in honor of the battle to secure an AIDS free generation. Charity (RED) is leading the charge with the help of cloud computing tech.
Overwhelming amounts of data can turn into overwhelming misinformation, says Peter Coffee of Salesforce – especially if there’s a confirmation bias in play, where too many of the people asking questions are all expecting (or even hoping for) the same result.
Recent victories by Brexit and Trump were made possible because the right had the best data and used it to devastating effect in Facebook advertising
The US election didn’t go the way Marc Benioff would have hoped, but the Salesforce CEO remains optimistic – as well he might given the firm’s stellar Q3 numbers. Onwards to $20 billion?
Black Friday and Cyber Monday offer a boom in retail business, but also add pressure to online and offline fulfilment systems. Target is convinced its digital investment is going to enable it to avoid problems during this busy period.
Salesforce beats and ups outlook as it eyes $10bn revenue for FY2018
“We see ourselves as a digital company”, says easyJet CEO Carolyn McCall. It’s a perception that the budget airline is backing up with investment in innovation.