Marketing and sales collaboration sounds lovely – in theory. But what happens when sales gets deluged in marketing leads? Can predictive reduce the time spent qualifying leads, and perhaps uncover new ones? Infer says yes. Barb Mosher Zinck shares her chat with Infer, and evaluates their predictive approach. Are we getting closer to “sales intelligence”?
The Walt Disney Company is one of the biggest brands in the world. But is it too big to fail in a world of digital media disruption? CEO Bob Iger reckons so.
Yahoo! pulled out of a Congressional meeting last month and Senators are pissed. Time for Marissa Mayer and team to review their disclosure thinking on the subject?
20th Century Fox is a big dog in the entertainment world, but its tail is being wagged by the disruption made manifest by the rise of Netflix. CEO James Murdoch knows that he needs to shore up his digital defences.
An golden age of social beauty? That’s the vision that L’Oréal is pursuing with digital transformation providing the ultimate make-over.
Most organizations have a boatload of content these days. But a disconnect with the needs of sales renders that content to low value status. Barb Mosher Zinck shares fresh insights on how to avoid that fate – and how marketing can enable sales with content done right.
Mark Finnern’s career is steeped in community. The danger is to build an enterprise community that is sterile and flat. That doesn’t impress buyers or improve customer experience. During a recent video shoot, Finnern and I discussed the art of enterprise community. Here are five pitfalls to avoid if you want your community to shine.
The role of the CMO is changing. A true partnership with sales requires a mastery of a new set of technologies. But some things never change – like telling a compelling story. Barb Mosher Zinck gives us a look at how CMO Josh Epstein gets it done.
In the new world order where ‘alternative facts’ is apparently a thing, Facebook CEO Mark Zuckerberg is tackling the ‘fake news’ controversy with AI and algorithms.
I don’t see a good deconstruction of clickbait often. A recent piece by FirstRound makes the case, while presenting a worthwhile alternative. Content that solves customer problems wins. Here’s how it’s done, and how it’s measured – along with my critical review. I also contrast B2C and B2B content strategy.