The B2B content game is getting harder to play. The tools are better, but the noise volume is deafening and audiences are distracted. Now’s a good time to revisit what works – here’s what I learned from three pros who got results.
Netflix passed a huge subscriber milestone this past weekend, but an underlying slowdown in new sign-ups tells a different story. How long before there’s a plateau that needs to be admitted to?
Marketing and AI are going to get a heavy does of hype this year. But Barb Mosher Zinck does see some progress. Turns out that machine learning can help with of the most vexing martech problems: lead attribution. A more interesting play is coming: look out for the “integrated intelligence layer.”
Delta had some good news to talk about yesterday, but as United’s self-inflicted PR disaster continues to cause its share price to lose altitude, there’s really only one topic of conversation.
YouTube’s still under fire for surfacing brand adverts next to extremist content, but it is at least taking proactive action against content pirates and ‘fake news’ channels.
Approaching e-commerce from a narrow transactional view doesn’t work anymore. The e-commerce wins go to companies with better experiences and fewer shopping cart abandons. That’s where machine learning can help – but how? Barb Mosher Zinck explores how Sitecore uses machine learning to change e-commerce, as well as digital marketing and content analysis.
Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included.
Taking the oath or taking the proverbial? Yahoo! and AOL will come together under a new brand, but seemingly without Marissa Mayer. Soon be over now…
Tech is the foundation of Ladbroke Coral’s customer proposition, says the CEO of the bookmaker combo. That includes new tills and the arrival of Salesforce CRM.
Adobe and Microsoft have been pals for a while. But at last week’s Adobe Summit, they took their partnership to another level by unveiling new integrations. Barb reviews the implications from the marketing side, including the questions customers should be asking about this partnership versus Microsoft’s partnership with Sitecore. Barb also shares a subplot to watch.