Barb Mosher Zinck issues a corrective: we don’t need data; we need connected data. She makes her case with two scenarios. One involves breaking down data silos for a “360” view of the customer. The other addresses the thorniest of marketing analytics problems – lead attribution. In each case, we have real world examples to consider.
Adobe is Microsoft’s latest BFF with the latter selecting the former’s Marketing Cloud as its preferred marketing offering. But for Microsoft CEO Satya Nadella, there are bigger visions around AI to be pitched.
If you didn’t think a CMS could be an integral part of a digital strategy, you’re not alone. But at Hippo Connect, Unit4’s Izaac Carlisle shared a fundamentally different view: the CMS-as-digital-hub. It’s also a story of marketing changing how it serves the business.
Disney’s making some canny digital investments to bolster its ESPN sports franchise as well as hold off competition from potential ‘Uber-isation’ of its market space.
Robert Rose gave a blistering keynote at Hippo Connect 2016 on the state of content marketing. But it’s not all grim – he also shared memorable use cases. After his talk, Rose and I hashed out some quibbles in a post-keynote interview. Here’s my review.
The disconnect between sales and marketing persists, no matter what tools or digital happy talk we try. It’s time to ask why. Barb Mosher Zinck parses recent data – and does a rethink of marketing’s corporate role.
When Adobe chose to move to a subscription-only operating model there were doubters. But the firm has made the gamble pay off.
Verizon’s still closing its deal to take over Yahoo! but the firm’s Tim Armstrong, CEO AOL, has some clear thoughts on where the firm is going in its quest to take on Google and Facebook.
Last year, I wondered if mobile event apps would ever cross the rubicon of mediocrity. This year, I found an event app that’s on the way. We ended up using it for the Controlling 2016 event, where I obtained plenty of on-the-ground feedback. That input reframed the pros and cons of event apps.
Interactive content has been around a long time. But as engagement becomes more desirable – and more difficult – interactive content is picking up steam. Barb Mosher Zinck looks at why interactive content matters, how it fits into the buyer’s journey, and gives her advice on moving forward.