Cloud revenues up 51% year-on-year, but Wall Street is cool on lower-than-expected second quarter outlook. But first, OpenWorld and self-driving databases.
In this edition – is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix’s recommendation algo.
Disney pulled the rug out from under Netflix by taking back Marvel and Star Wars properties, but it’s all part of a wider game plan than that, says CEO Bob Iger.
Tríona Byrne, Director of Executive Marketing, Salesforce.org, talks to Trócaire, overseas development agency for the Catholic Church, on digital donor engagement.
ITSMA and Demandbase have just announced a new partnership to support the future of ABM. Meanwhile, fresh data is validating ABM approaches as other marketing tactics falter.
Enterprise events aren’t completely broken, but they do need a rethink. I turned to two customers for their views on what works – and what needs to change.
Too often, tracking cross-organizational marketing campaigns involves complex spreadsheets. Workspan thinks it has a better way: collaborative marketing.
Not all influencers are created equal. Can brands use technology to find the influencers that move the needle for influencer marketing – and weed out those who don’t?
A new podcast deconstructing social media as a content platform caught my ear. Here’s why I think it matters to B2B – and how distribution and attention connect.
Onwards to $20 billion run rate, says Salesforce CEO Marc Benioff and the start of Chapter Three of the enterprise cloud firm’s growth story.
After acquiring Sungard, fintech giant FIS standardized on Marketo for B2B marketing automation. Here are seven ways it gets results from the platform