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How machine learning is shaking up e-commerce and customer engagement

Approaching e-commerce from a narrow transactional view doesn’t work anymore. The e-commerce wins go to companies with better experiences and fewer shopping cart abandons. That’s where machine learning can help – but how? Barb Mosher Zinck explores how Sitecore uses machine learning to change e-commerce, as well as digital marketing and content analysis.

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Microsoft and Adobe prepare to take on the “experience” world – together

Adobe and Microsoft have been pals for a while. But at last week’s Adobe Summit, they took their partnership to another level by unveiling new integrations. Barb reviews the implications from the marketing side, including the questions customers should be asking about this partnership versus Microsoft’s partnership with Sitecore. Barb also shares a subplot to watch.

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