Archive: Use cases

Read more on: Digital enterprise in the real world
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Vibram: B2C on the Salesforce platform changed our business - live from NRF '17

Retailers have learned the hard way - getting closer to the customer takes more than e-commerce. At NRF 2017, Vibram's Giuseppe Grandinetti told me how they've achieved good results on the way to an ambitious goal: becoming a "consumer-to-business" company. Given that Vibram started in B2B footwear, that's no easy project.

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How Aldo used Roambi to achieve 90 percent BI adoption - an NRF retail use case

Not all BI projects are created equal. At NRF 2017, I found out how Aldo achieved a 90 percent mobile BI adoption rate. The bigger story is about giving employees the data they need to be effective - no small feat in modern retail. Aldo's David Dadoun shared his project tips, and gave us a look at SAP BusinessObjects Roambi in action.