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Can predictive bring sales and marketing together?

Marketing and sales collaboration sounds lovely – in theory. But what happens when sales gets deluged in marketing leads? Can predictive reduce the time spent qualifying leads, and perhaps uncover new ones? Infer says yes. Barb Mosher Zinck shares her chat with Infer, and evaluates their predictive approach. Are we getting closer to “sales intelligence”?

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How Hopper uses analytics to predict the best flight for your wallet

Booking a flight is not what you’d call frictionless. Making sure you get that flight at the best price is worse. Hopper set about to change that. In the process, they’ve learned plenty on push marketing, conversions, and earning customer loyalty. Hopper’s Dakota Smith shared how they’ve become a major player in mobile flight bookings – and how product analytics from Mixpanel paid off.

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