MongoDB World was the site of the most illuminating conversations on advocate marketing and content ROI I’ve had this year. Here’s what I learned from MongoDB’s Francesca Krihely and Meagan Eisenberg about their advocate marketing adventures, and how their approach to attribution has led to a new relationship with the sales team.
Cloud services are booming and LinkedIn’s about to open up new opportunities. Microsoft’s Satya Nadella is on upbeat form despite some of the challenges ahead.
Cutting across traditional product boundaries in between CRM and ERP, fast-growing quote-to-cash vendor Apttus believes it’s carving out a unique space
The new Star Trek series is coming to Netflix in January, but will that be enough to stem the tide of subscriber churn for the streaming video pioneer as competition hots up?
SAP rolls out a better than expected quarter with one offs dropping out and a bump in European business.
The cloud wars have moved beyond infrastructure to open a new front between app building platforms – but will it be Microsoft vs Salesforce or Azure vs AWS?
If marketing isn’t as close to the customer as sales is – and if both teams aren’t close to one another – how can they collaborate effectively? Shannon Duffy, VP of Marketing, Salesforce Pardot, has some practical tips distilled from listening to real-world customers.
We sit down with the company’s Chief Creative Officer, Marc Scibelli, to discuss why the creative agency is now an external service.
PepsiCo is looking to a combination of back-end efficiencies and front-end social media and online engagement to connect with the digital era consumer in new and more efficient ways.
One’s a longstanding UK charitable institution, the other’s a feisty mobile-first start-up. But both are looking to digital marketing to boost their cause.