Robert Rose gave a blistering keynote at Hippo Connect 2016 on the state of content marketing. But it’s not all grim – he also shared memorable use cases. After his talk, Rose and I hashed out some quibbles in a post-keynote interview. Here’s my review.
Britain’s fee-happy banks, credit card issuers and currency providers deprive SMBs of avoidable foreign exchange fees and mark-ups worth £4 billion a year
$100 million isn’t an awful lot in Oracle terms, but it was an important number yesterday on two fronts as the software giant turned in quarterly numbers that fell short of Wall Street expectations.
Customer success must become an enterprise-wide master business metric, ingrained throughout a company’s operations, argues FinancialForce’s Tom Brennan.
Size matters when it comes to data centers and the cloud. Microsoft’s EVP Cloud and Enterprise sets out the firm’s stall against AWS and Google with some bold claims.
Alongside the amateur DIY customer, Home Depot is specifically targeting the Professional home improvement revenue stream and using digital engagement to do so.
HP Inc is moving its CRM to Microsoft, which one research firm claims is now leading the SaaS market. Meanwhile the Salesforce Economy is pitched at creating nearly 2 million new jobs by 2020. Anyone would think Dreamforce is round the corner…
Usually it’s Starbucks doing the coffee roasting. Not this Friday. Time for an overdue questioning of the Starbucks “digital experience.” Beware the fugly-channel, a terrifying perversion of the omni-channel.
New technologies empower field technicians to take on a more proactive service role. Dave Hart of ServiceMax discusses the impact on service organizations