IT professional services firm Traction on Demand keeps talent turnover below 5% by making sure employees are at least 72% happy in their work
In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on where we go on ABM from here.
Do enterprise leaders realize how modern field service management tech can transform a business? Only if you tell them, says ServiceMax CFO Rick Gustafson
Salesforce Commerce Cloud CEO at NRF – 75 percent of retailers are “ill-prepared” for the omni-channel
There’s enough omni-channel promo at NRF 2017 to make your head spin. Jeff Barnett, Salesforce Commerce Cloud CEO, dispelled some of the myths of the omni-channel. He shared stark data about retail disruption, but also some ways forward. I also got an update on the Commerce Cloud platform integration.
Footwear retailer DSW turned to Infor Retail for a new retail management solution that would help its associates deliver a modern customer experience.
Salesforce’s Connected Banking report throws up some interesting findings on what customers want from the banking sector, things that some leading banks are addressing – but don’t forget the human touch.
Dave Yarnold explains what we can expect following GE Digital’s recent $915 million acquisition of ServiceMax.
Account-based marketing means taking sales and marketing teamwork to another level. In the second part of her series, Barb Mosher Zinck looks at the tactics required to get ABM off the ground. She quotes experts who’ve been down this road, and illustrates a sample ABM stack.
Forget disruption – Salesforce Ignite delivers projects that get enterprises started on transformation. It’s all about diffusion, explains Denis Pombriant
Salesforce contributes to a $20 million funding round by fast-growing digital commerce partner CloudCraze to corner B2B e-commerce opportunity