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Account-based marketing – get your foundation right

Account-based marketing is the next big thing – supposedly. But if you fall into the trap of chasing marketing tech, it’s not going to work out. In the first of a new three part series, Barb Mosher Zinck shares the keys to a solid ABM foundation – with tips from vendors and experts.

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How Coach improved visual merchandising through digitization

Enterprises have learned the hard way that manual processes don’t scale. The hope is that digitization can solve that – but that’s not always the case. Barb Mosher Zinck shares how Coach’s smart use of collaboration tech has enabled them to manage the physical presentation of 1,000 global stores.

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