If you try Googling “content marketing ROI,” you’re not likely to find much. But our own Barb Mosher-Zinck is up to the challenge.
Ready to start measuring the effectiveness of your content marketing? The number of potential metrics is dizzying – here’s some tips for doing it right.
Accenture’s turned in some great year-end numbers, with digital revenues up 35% year-on-year. CEO Pierre Nanterme reckons the firm’s got the balance right.
CSC is in transition from traditional big ticket IT outsourcer to provider of cloud services in a digital world. But it’s a bumpy road to travel.
Oracle President for EMEA and APAC Loïc Le Guisquet outlines the path to true global success in a digital economy.
Marissa Mayer is running out of time as profits collapse as Yahoo!’s Alibaba cushion nears its end.
Newsletter feedback provides valuable feedback for content creators. Here’s what we have learned.
Context is everything when it comes to employee feedback at GlaxoSmithKline.
Accenture’s not talking about outsourcing so much these days, but can pitch a strong digital message, says CEO Pierre Nanterme.
When Larry Ellison, chairman Oracle kicks off a product launch you know it’s important. Here’s why.
Increased output, increased employment, increased GDP – what’s not to like? If McKinsey’s right, boom times lie ahead for digital talent platforms.
Good news if you’re struggling with on-premise IT. Infor’s Sameer Bhaidani shows how an ROI assessment can help build the business case for ERP in the cloud
Jon Reed selects his personal favorite stories from 2014 on diginomica.