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IBM buying Silverpop – another day, another marketing cloud ‘meh’?

April 11, 2014 | IBM is the latest enterprise player to get its check-book out to beef up its marketing cloud credentials.  But have we all got marketing cloud ennui by now? And who's left to buy? Read more [...]

Marketo customer results and the future of customization

April 10, 2014 | | One Comment Customers speak about success while Jon Miller, co-founder Marketo discusses the future of customization Read more [...]

Video exclusive: setting out your stall in the government cloud

April 3, 2014 | In the second part of our video exclusive in association with, former UK government G-Cloud boss Chris Chant argues the need for marketing and promotion when selling via the Cloudstore. Read more [...]

Adobe set to pass major cloud milestone as Creative Suite licensing ends

March 25, 2014 | Adobe’s decision last year to shift to a subscription-only future was regarded by many as a bold gambit that was likely to meet with considerable resistance from its core installed base. But the firm is about to make a move that seems to suggest that it’s heading in the right direction. Read more [...]

Informed buyers and the crisis of tech differentiation

March 11, 2014 | | 5 Comments When was the last time you sat in on a webinar and said, 'Man, that was really great!'? Yeah, me too. But I recently had that experience on a replay of Read more [...]

Oracle’s BlueKai bid moves marketing cloud closer to ad tech

March 3, 2014 | In another marketing cloud offensive, Oracle last week announced plans to buy big data marketing platform BlueKai and its flagship Data Activation System. Read more [...]

Facebook unleveling the marketing playing field: fair or unfair?

February 25, 2014 | Facebook's changing news algorithm is causing headaches for some who use Facebook to grab attention. Is Facebook playing fiar? You decide. Read more [...]

Are enterprises audiences in content shock?

February 25, 2014 | | 8 Comments Is 'content shock' real for enterprise audiences? If so, then what are the implications? Read more [...]

Groupon on the Pull to change customer and client behaviors

February 25, 2014 | Groupon took a pasting on Wall Street last week as rising acquisition and marketing costs left investors jittery about the firm’s transition to reduce reliance on its daily deals business. Read more [...]

Weekend rant: Yahoo! trending – isn’t, is it?

February 15, 2014 | | 3 Comments Does Yahoo! believe that horses viagra is a trending item? I guess it could be on the day after St Valentines. Read more [...]

B2C uptick for Marketo, but losses widen

February 12, 2014 | Mixed fortunes for the original marketing cloud provider Marketo yesterday as it reported fourth-quarter net loss of $15.5 million, up from the $8.0 Read more [...]