Marissa Mayer said in 2012 that Yahoo!’s best times were ahead of it. So why has she just turned in the worst revenue numbers since she took over as CEO while Google, Facebook and Microsoft win the digital ad wars?
Accenture provides us with useful insights into digital transformation in the office of the CMO. But there’s a lot more to it than meets the eye. We need to slice and dice the data to get a deeper appreciation of what’s going on.
Major food brands use Suarez latest unsportsmanlike behavior to pimp their own brands via Twitter. Is this right? Some social media people think it is worse than distasteful, it’s shoddy. But then the number of retweets and favorites would suggest otherwise.
Back in February, LinkedIn announced the rollout of its publishing program to all members, Add the tech media, and get a PR mess. But – does LinkedIn’s publishing platform have value? I went looking for answers.