Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won’t get a good content result. Here’s Jon’s tips for written and video case studies.
Consumer trust is eroding. One of the best ways to win that trust back is through employee advocacy programs, but there are pitfalls. New diginomica contributor Barb Mosher Zinck assesses the latest research.
Vijay Vijayasankar wrote a compelling post questioning social media value. It made me wonder: where does the enterprise professional go from here? I’ve got a few ideas about reducing the noise, but there’s no easy fix.