Image Image Image Image Image Image Image Image Image Image
Scroll to top

Top

Marketing

You can lead advertisers to mobile, but you can’t make them spend, admits Google

April 17, 2014 | It's dominating the online advertising market, but Google's feeling the pain of the shift to the mobile first world with advertisers not yet ready to forsake the desktop. Read more [...]

IBM buying Silverpop – another day, another marketing cloud ‘meh’?

April 11, 2014 | IBM is the latest enterprise player to get its check-book out to beef up its marketing cloud credentials.  But have we all got marketing cloud ennui by now? And who's left to buy? Read more [...]

Marketo customer results and the future of customization

April 10, 2014 | | One Comment Customers speak about success while Jon Miller, co-founder Marketo discusses the future of customization Read more [...]

Video exclusive: setting out your stall in the government cloud

April 3, 2014 | In the second part of our video exclusive in association with Cloud-Channel.tv, former UK government G-Cloud boss Chris Chant argues the need for marketing and promotion when selling via the Cloudstore. Read more [...]

Adobe set to pass major cloud milestone as Creative Suite licensing ends

March 25, 2014 | Adobe’s decision last year to shift to a subscription-only future was regarded by many as a bold gambit that was likely to meet with considerable resistance from its core installed base. But the firm is about to make a move that seems to suggest that it’s heading in the right direction. Read more [...]

Informed buyers and the crisis of tech differentiation

March 11, 2014 | | 5 Comments When was the last time you sat in on a webinar and said, 'Man, that was really great!'? Yeah, me too. But I recently had that experience on a replay of Read more [...]

Oracle’s BlueKai bid moves marketing cloud closer to ad tech

March 3, 2014 | In another marketing cloud offensive, Oracle last week announced plans to buy big data marketing platform BlueKai and its flagship Data Activation System. Read more [...]

Facebook unleveling the marketing playing field: fair or unfair?

February 25, 2014 | Facebook's changing news algorithm is causing headaches for some who use Facebook to grab attention. Is Facebook playing fiar? You decide. Read more [...]

Are enterprises audiences in content shock?

February 25, 2014 | | 8 Comments Is 'content shock' real for enterprise audiences? If so, then what are the implications? Read more [...]

Groupon on the Pull to change customer and client behaviors

February 25, 2014 | Groupon took a pasting on Wall Street last week as rising acquisition and marketing costs left investors jittery about the firm’s transition to reduce reliance on its daily deals business. Read more [...]

Weekend rant: Yahoo! trending – isn’t, is it?

February 15, 2014 | | 3 Comments Does Yahoo! believe that horses viagra is a trending item? I guess it could be on the day after St Valentines. Read more [...]