Is digital marketing now mainstream? Gartner thinks so, but then it also thought the CMO would be the lead IT decision maker around about now.
One last set of combined financials for old time’s sake before the two HPs reporting their own numbers next year – and we’re going out with a whimper.
E-commerce is giving way to digital commerce, and the distinction matters. The problem is that very few companies have the mobile chops to deliver digital experiences.
Organizations continue to struggle to manage the entire customer lifecycle when they could see more success focusing on one journey at the time.
The CFO can make a significant difference to the way sales execution strategies are established. There is little in the way of literature to help.
Email management tools were supposed to make our lives better, but it’s getting worse. Here’s a freewheeling guide to reclaiming email sanity.
Wall Street was cool on Workday’s numbers yesterday, coming on the back of Salesforce’s the day before, but the firm’s roster of big name customers continues to grow.
If we build it, they will come, reckons GAP CEO Art Peck, but will the firm’s omni-channel strategy help turn around the ailing brand?
Black Friday’s coming – but the shops are already in chaos. Where’s that omni-channel experience when you need it?
Setting a goal of 40% digital growth year-on-year seems to have set Target a benchmark that’s proved too hard to hit.
Salesforce isn’t benchmarking itself against SAP or Oracle these days. Look instead to the big consultancies and their CEO level access as the template for 2016.
Walmart put a spring in the US retail sector market’s step with some upbeat numbers and a positive outlook on Christmas.
Home Depot’s data breach hasn’t had the negative impact that many feared…so far. But the firm’s providing a much-needed boost to the downbeat US retail sector.