Acumatica is the latest example of a company to use open training to fuel adoption, via Acumatica Open University. Here’s my review of their partner marketing university and why training beats advertising.
When I was approached about Influitive’s new funding round, I wasn’t super-interested – VC funding ain’t my beat. Instead, I issued a challenge to Influitive Founder and CEO to Mark Organ: let’s get real about advocate marketing. He accepted – and we’re off. Organ is used to steering startups – prior to launching Influtive, Organ […]
Boredom, Yawning, Nerd. Update time: last week, I did an enterprisey riff on a piece by The Verge Editor in Chief Nilay Patel, The Mobile Web Sucks. In a laudably open style, Patel made a sensible argument (the mobile web experience isn’t so great) but with a simplistic conclusion (it’s Apple Safari’s fault). My piece […]