Advocate marketing – real thing, or buzzword mischief? Influitive weighs in

word-of-mouth

When I was approached about Influitive’s new funding round, I wasn’t super-interested – VC funding ain’t my beat. Instead, I issued a challenge to Influitive Founder and CEO to Mark Organ: let’s get real about advocate marketing. He accepted – and we’re off. Organ is used to steering startups – prior to launching Influtive, Organ […]