Consumer trust is eroding. One of the best ways to win that trust back is through employee advocacy programs, but there are pitfalls. New diginomica contributor Barb Mosher Zinck assesses the latest research.
s the technology buyer finally becoming rational? Sailthru CEO Neil Lustig thinks so – and the implications for tech and marketing leadership are huge. In his first diginomica piece for Sailthru, Lustig explains the marketing/tech/data convergence driving the new buyer.
Enterprise UX expert Jose Coronado knows about UX done right. He’s also seen his share of UX mistakes. In this piece, we share insights on how to address Enterprise UX skills issues via a maturity model. Then we hit the UX pitfalls.
In the first part of this special report, executives from three end user organizations – Graze, Booker Group and Lloyds Banking Group – talked about the impact of digital on their business sectors. In part two, talk turns to infrastructure, wearables and the Internet of Things.
CD – Continuous Delivery of updated, automatically tested applications code when it is needed – is another new tech development homing in on enterprise users, making it time for them to face up to their cultural issues of using another new ‘scary tech’.