“Sometimes I’ve believed as many as six impossible things before breakfast,” said the White Queen in Alice Through The Looking Glass. It’s worth bearing in mind when trying to get a straight answer out of BT.
The UK had a major BT-caused broadband failure earlier in the week, but CEO Gavin Patterson’s worldview is simple – everything’s working just fine and dandy, even if critical MPs don’t really understand.
Aegon’s ongoing shift to a platform-based provider has led to headcount reduction among its sales team, but the move to a digital future is making it easier for customers to engage with the realities of retirement.
Creating passionate customers who advocate for your brand isn’t easy – what’s in it for them? Recently, BMC’s Kim Ellis told me how her team moved BMC from a one-way reference program to a genuine community. And she’s got results to show for it.