The on demand iPlayer service has been one of the BBC’s shining lights in recent years, but’s its absence over the past few days and the reaction that provoked indicates a higher status in the digital DNA.
Marissa Mayer said in 2012 that Yahoo!’s best times were ahead of it. So why has she just turned in the worst revenue numbers since she took over as CEO while Google, Facebook and Microsoft win the digital ad wars?
The current buzz around systems of engagement is shortsighted. Ask PepsiCo about responding to macro trends they don’t always understand. It requires transformation of a kind that quick fixes will not not meet.
It’s a dilemma faced by many luxury brands, including La Prairie: how can they deliver the same high-end experience and personalised service online that customers get when they buy their product in an exclusive department store?